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Nov. 02, 2007
Hot Tip and a FREE Pass to the Sales 2.0 Conference!
By Barry Trailer, CSO Insights
On October 30th, Jim Dickie and I presented at the first ever Sales 2.0 Conference in San Francisco. The event was well attended and featured best selling author Geoffrey Moore (author of "Crossing the Chasm" and others), Stu Schmidt pinch hitting for Dave Berman, president of worldwide sales at WebEx, along with many others. Nearly 400 folks attended the conference and its many sessions. There was also a solutions provider exhibit area and many new applications to check out. But one of the coolest was Altus. Here's how they describe their service: They record sessions like Tivo. Make them available for playback like YouTube. And allow you to search these like Google. I thouhgt it was just a clever way of seeing how many hot companies they could toss out in their elevator pitch but it's TRUE! Within 24 hours of the conference ending, all sessions were available with video, synched up with the presenter's PowerPoint slide deck and, get this, a full transcript! The transcript scrolls as the video plays and you can word search titles and text. There's more but check it out for yourself at http://sales20conf.vportal.net/ This is also a great way for you to catch the presentations if you were unable to attend in person.  MarketPlace Customer Service as a Differentiator: The Road to Excellence at Overstock.com Companies are beginning to realize they don’t have the option of ignoring the quality of their customer’s experiences. Overstock.com realized that customers want service that is excellent, regardless of which channel is used. But they had to overcome some serious obstacles on the road to excellence. Read their story. New Research Report: Customer Experience Maturity Monitor Discover the five levels of customer experience maturity, ranging from Limited Capability to Experiential Master. Find out where your company stands, and explore what it takes to move from the base level to the peak. Download free research report here. Selling the "New Consumer" with Smart Conversations, Not Blind Automation Learn how to engage your customers in a great cross-channel conversation that will set your company apart. CustomerThink founder/CEO Bob Thompson reveals his latest research on the multi-channel buying experience, and Lisa Abbott of Genesys explains how to solve cross-channel challenge. Four Strategies to Shift Your Support Center from Surviving to Thriving With an economic upturn on the horizon, it's time to focus on how to gain a sustainable competitive edge. In this webinar, contact center guru Bill Price reveals how to improve the customer experience, reduce operational costs and retain top technical talent. TCE (Total Customer Experience) Model Building e-Workshop for Financial Services Providers [August 27, 09:00-10:30 GMT] This program is designed to help Marketing, Sales and Service Executives of Financial Services Providers to build a TCE model to monitor, manage, and enhance the total customer experience across multiple channels and touch-points throughout the whole customer lifecycle. Global Customer Experience Management Certification Program [Sep. 30-Oct. 1, Paris] Learn cutting-edge CEM methods from a team of international gurus. This 2-day course applies CEM essentials, strategies and methodologies on Marketing, Sales and Services; provides a framework with relevant guiding principles and tools for designing the best experience to your customers. Featured Links
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