|
Mar. 20, 2008
How To Hire Better Call Center Agents—Every Time
By David Filwood, TeleSoft Systems
Hiring the Wrong Call Center Agent is the Root Cause of most Contact Center Performance Issues, and it is a Significant Drain on your Budget & Bottom Line, Customer Satisfaction Ratings, Sales Results - and on your overall Call Center Team Morale. Every Failed Hire Causes You to Throw Wasted Dollars Down the Drain Hiring & Retraining Recruits for the Same Call Center Agent Position. Not to mention the Lowered Productivity, Poor Morale and Higher Absences associated with Hiring a Poor Job Fit. Typically, you will find 3 Different Types of Agents working in Call Centers: • Top Performing Agents - “Grade A” Agents with the “Right Stuff” that pushes them to Succeed, and a Natural Compatibility with the Duties of the Position. You probably have a few in your Company now and wish that you could duplicate them. • Adequate Agents - “Grade B” Agents who Perform their Duties Adequately Enough “to get by” - but No Better. • Marginal Agents - “Grade C” Agents who have a High Level of Absenteeism, Low Productivity, Poor Performance & Poor Customer Satisfaction Ratings, and who have a Negative Impact on Agent Team Morale. As a Call Center Hiring Manager, your Challenge is Twofold: 1st - How Do You Find a Sufficient Quantity of Quality Applicants for your Call Center Agents Positions? Many North American Labor Markets have reached the Saturation Point for Call Center Agent Applicants in the Local Labor Pool. 64% of all North American Call Centers now find it a “Major Struggle” or “Somewhat of a Challenge” to Find Quality Applicants for Call Center Agent Positions. 37% of Call Center Employers are now Reporting “Severe” Competition for Call Center Agents by Other Employers. 2nd - How Do You Weed Out the Job Candidates Who Will Burn Out Fast Because They Aren't Suited For The Work, and Identify the People With the Personality/Job-Fit, Soft Skills, Motivation, and Work Ethic to be Your Top Call Center Agents? While Almost Everyone can Use a Telephone, Not Everyone is Cut Out to Work Successfully as a Call Center Agent. Here are Best Practice Steps you can take in order to Recruit More Top Performing Call Center Agents. STEP 1: Create an Agent Success Profile - Who are your Top Performing Agents? Profile your Top Performing Agents for their Gender, Diversity, Economics and Education. What “Must Have” Skills/Knowledge do Top Performing Agents need? How do Top Performing Agents Profile in Terms of Typing Speed/Accuracy, Computer Literacy, Specific Industry Knowledge/Experience, etc.? What are the Key Personality Traits of your Top Performing Agents? • InBound Agent - A Persuasive Communicator Motivated by Security, Work Environment, Coworkers/Team, Service and Recognition. • Inside Sales Agent - A Persuasive & Persistent Communicator who is Service Oriented, yet Motivated by Sales Opportunity. • OutBound Agent - An Assertive & Persistent Closer who is Motivated by Income, Conquering Challenges and who Initiates Customer Interactions. STEP 2: Create a Recruiting Strategy – Create a Recruiting Communications Plan that Identifies & Targets the Job Seekers that Meet your Agent Success Profile Criteria. Step 3: Deploy an In-Depth Telephone Screening Process – Your Recruiting Advertising should use an initial Telephone Screening Process/Structured Telephone Interview. Step 4: Deploy Pre-Employment Assessment Testing – to Confirm Personality Traits and Skill Sets. Companies who deploy Pre-Employment Assessment Testing such as our SPAS Call Center Agent Pre-Employment Screening Software typically experience the following Benefits; • At 1 Year Review, 90% Plus of Employers using SPAS have realized Call Center Labor Budget Savings of at least 5%, through Reduced Hiring/Training Costs and Increased Individual Call Center Agent Productivity. • At 1 Year Review, 90% Plus of Call Center Agents Hired using SPAS are Rated by Employers as “Meets or Exceeds Expectations” in Work Ethic, Job Ownership, Responsibility and Customer Service/Sales Orientation. • At 1 Year Review, 90% Plus of Employers using SPAS have seen Overall Call Center Agent Turnover Reduced by 50%. • At 1 Year Review, 90% Plus of Employers using SPAS have seen “Quick Quit/Fast Fire” & “Bad Hire” Turnover (less than 3 month's employment) Reduced by 80%. • At 1 Year Review, 90% Plus of Employers using SPAS have seen Call Center Agent Absenteeism Reduced by 40%. • At 1 Year Review, 90% Plus of Employers using SPAS agree that they've experienced Improved Call Center Agent Productivity & Enhanced Overall Call Center Agent Team Morale. Step 5: Use a Structured Face-to-Face Interview – based on Core Competencies, Personality Traits and Skill Set(s). Step 6: Have Your Candidates Experience a Job Preview – Depicting Day-to-Day Activities, Responsibilities and the Environment of the Call Center. Step 7: Reference Verification - also Security Clearances/Drug Testing if required. Use these Best Practice Hiring Steps to Recruit & Select New Call Center Agents who will fit your Employment Needs Better and Stay On The Job Longer. Your Call Center Agent Productivity Will Go Up - and Your Turnover Costs Will Go Down. Read my speech on "How To Cost-Effectively Recruit & Hire Top Talent For Your Call Center" and my InQueue Magazine article on the same subject.
David Filwood is the founder and principal consultant of TeleSoft Systems, a call center improvement consultancy in Vancouver, B.C., that helps contact centers find, hire and train better employees. TeleSoft Systems is also the publisher of Service Personnel Appraisal Software (SPAS), a Suite of call center agent pre-employment screening tools.
MarketPlace Customer Service as a Differentiator: The Road to Excellence at Overstock.com Companies are beginning to realize they don’t have the option of ignoring the quality of their customer’s experiences. Overstock.com realized that customers want service that is excellent, regardless of which channel is used. But they had to overcome some serious obstacles on the road to excellence. Read their story. New Research Report: Customer Experience Maturity Monitor Discover the five levels of customer experience maturity, ranging from Limited Capability to Experiential Master. Find out where your company stands, and explore what it takes to move from the base level to the peak. Download free research report here. Selling the "New Consumer" with Smart Conversations, Not Blind Automation Learn how to engage your customers in a great cross-channel conversation that will set your company apart. CustomerThink founder/CEO Bob Thompson reveals his latest research on the multi-channel buying experience, and Lisa Abbott of Genesys explains how to solve cross-channel challenge. Four Strategies to Shift Your Support Center from Surviving to Thriving With an economic upturn on the horizon, it's time to focus on how to gain a sustainable competitive edge. In this webinar, contact center guru Bill Price reveals how to improve the customer experience, reduce operational costs and retain top technical talent. TCE (Total Customer Experience) Model Building e-Workshop for Financial Services Providers [August 27, 09:00-10:30 GMT] This program is designed to help Marketing, Sales and Service Executives of Financial Services Providers to build a TCE model to monitor, manage, and enhance the total customer experience across multiple channels and touch-points throughout the whole customer lifecycle. Global Customer Experience Management Certification Program [Sep. 30-Oct. 1, Paris] Learn cutting-edge CEM methods from a team of international gurus. This 2-day course applies CEM essentials, strategies and methodologies on Marketing, Sales and Services; provides a framework with relevant guiding principles and tools for designing the best experience to your customers. Featured Links
Get your event or resource listed in the MarketPlace, reaching 300,000 business leaders monthly.
|
Join CustomerThink Get free newsletters and free access to Premium content in our Research Library! Featured Research |
Post new comment