Have a super day (and other nice touches)!

Posted by Patrick Gibbons on February 6, 2012

1 comments | 3392 reads

As I grabbed my cup of coffee and began to leave, the Starbucks clerk smiled and said, "Have a super day!" I smiled, chuckled a bit and said, "Absolutely! You too!"

There was more to this short conversation than what it appears.

I live in Indianapolis where the Super Bowl was just played. Thousands of volunteers were recruited to assist visitors at the airport, in hotels, and on the downtown streets. They were all encouraged to complete each conversation by saying, "Have a super day!"

Not surprisingly, it caught on. People in Indianapolis started hearing, "Have a super day," wherever they went. So when this Starbucks employee said this, it wasn't just a typical expression. What she was really saying was, "Hey, enjoy that coffee, but also remember that the Super Bowl is right here in our city this weekend where there is a fantastic energy so enjoy every minute of it!" At least that's what I heard.

It was a nice touch. And nice touches make customers feel good about giving a company their business.

Patrick Gibbons
Principal/SVP

P.S. Every company should have nice touches. A while back I posted a blog on this topic and here is a link to a book dedicated to helping companies differentiate through G.L.U.E. - giving little unexpected extras.

Republished with author's permission from original post by Patrick Gibbons.

Patrick Gibbons

As senior vice president of marketing, Gibbons has global responsibility for definition, branding, and promotion of the company and its solutions. In addition, he works with market leading organizations to develop communication initiatives that engage employees around customer-focused strategies.

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Shelby.T

February 7, 2012

Nice touches do make

Nice touches do make customers feel appreciated and that you really want to do business with them again. If there is too much "coldness" then people don't want to come back. "Have a Super Day" sounds like a great way to brighten things up.

Changing the way we greet customers or say goodbye to them when there is no payline available can make all the difference in the world to customers who want special attention.

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