Gobblepalooza: Mobile Thursday Lives Up to the Hype
0 comments | 1003 reads The shopping terms used this holiday weekend were endless. Millions were spent in advertising, both traditional and new media. Some catchy, some kitschy, but all were meant to catch the consumer’s attention and get them to buy, either online or in store. That being said, compared with prior years, the results are in and a staggering success mobile proved to be.
As I pointed out in my blog last week, shoppers in stores across the country, and online, were expected to embrace the mobile device last Thanksgiving weekend. The stats are clear that the experts were right:
• US shoppers spent a record $52 Billion over the 4-day weekend.
• Approximately 17% of all shoppers used their mobile devices to shop and compare deals. Up from 5.6% in 2010.
• PayPal Mobile announced a 511% increase in global mobile payment volume compared to Thanksgiving weekend 2010.
• eBay said that US shopper payments via eBay Mobile more than doubled this Thanksgiving over last year.
• GSI Commerce saw a 345% increase in US mobile sales this Thanksgiving compared to 2010.
• iPhone continues to lead all mobile device traffic at 6.58 %, followed by Android at 5.20% and iPad at 4.71%.
Consumers in the US with a mobile device, that’s 96% of us (who is that other 4%?), embraced mobile marketing this holiday weekend – due in part to retailers’ investments in delivering a better mobile experience for their Generation-M consumers. Great commitments were made in building opt-in mobile databases, and there are many more effective technologies and strategies being utilized this season to deliver the deals we have come to expect on Black Friday, Cyber Monday and now Mobile Thursday.
The mobile marketing technologies and capabilities include more widespread utilization of text messaging and more prevalent use of QR codes, location-based services, interactive mobile applications, mobile web, mobile coupons and augmented reality. And after all that, there is still room for substantial growth, given just 25% of the companies in the top 200 retailers have a mobile optimized website or a clear long-term mobile roadmap. Big box stores that have invested in their mobile presence across their entire customer spectrum saw dramatic increases in their mobile channel response rates and associated revenue– one even reported double digit growth.
About the only thing people love more than their smartphone is a deal. With a record 226 million shoppers visiting stores and websites over the Thanksgiving weekend, exceeding the 212 million last year, the retail holiday season is off to a solid start. So, as the leftovers are finished off, and shoppers start wrapping their gifts, retailers will be reviewing store sales and seeing that a mobile marketing strategy helped make this a very happy Thanksgivinganza.
Mike Romano
- About Mike Romano |
Connect:
- 1003 reads
0 comments »
Join the conversation!
MarketPlace
Boost Customer Satisfaction & Loyalty at SCORE 2013
[May 29-31, Boston] Customer experience management (CEM) strategy meets customer operations at SCORE Conference 2013. Topics include driving customer satisfaction and loyalty, employee engagement, customer retention, call center technology and big data analytics. CustomerThink members save $700 off the regular registration fee.
Digital vs. Human Banking Experiences: Can This Be a Happy Marriage?
[June 6] It's time for banking leaders to rethink how to nurture and grow customer relationships in an increasingly digital world. Get the results of a new study that revealed the CX practices of top performing banks. Learn how digital Innovations can enable more personal service.
[June 10-13, Chicago] If you are responsible for the results of your company’s website, social media, ecommerce, web intelligence, data strategy, audience research and/or measurement, then mark your calendar. Customerthink members save 15% off full conference passes with code CTKTO15.
[June 10-13, Chicago] PAW's program will feature over 40 sessions with case studies so you can witness how predictive analytics is applied at leading enterprises. Customerthink members save 15% off full conference passes with code CTKTO15.
Confirmit’s Community Conference ’13 – London and Las Vegas
[June 19-21, London; June 26-28, Las Vegas] Attending CCC ‘13 gives you an unrivaled opportunity to understand and address rapid industry changes and discover new techniques that can drive your business forward. Create a tailored agenda that explains how to overcome the challenges your business faces. Take advantage of excellent networking opportunities and face-to-face discussions with thought leaders.
Global Customer Experience Management (CEM) Certification Program
[Sept 19-20, Amsterdam; Sept 24-25, Sao Paulo; Nov 12-13, San Francisco] An internationally recognized program with proven track record of success - being run for 40 times in 17 cities with attendees from 58 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.
Customer Experience Certification
[Sept 24-26, London] If you’re developing a customer experience program or want to review your current approach, join other customer experience leaders for this intensive 2.5-day certification. Presented by Medallia, the global leader in customer experience management. Enter code ‘Cthink’ to save$300/£200.
Voice of Customer 2.0: Creating Change Your Customers and Employees Can Believe In
[Recorded April 25] Despite good intentions, in the majority of companies Voice of Customer programs contribute little to business success. Join us to learn the secrets to capitalize on Customer Experience feedback, so you can drive organization actions that will unlock profitable growth.
Get your event or resource listed in the MarketPlace, reaching 200,000 business leaders monthly.
For more information, contact
CustomerThink advertising sales.
Follow CustomerThink
The Future of Work - Please Give Your Input
CustomerThink is collaborating with Chess Media Group in a study about "The Future of Work" including the use of social/collaborative tools. Please take a few minutes to share your input. As thanks for your time, you'll receive a complimentary copy of the report.
Featured Resources
