We all know that getting positive references from a customer can be a challenge, no matter how great the relationship may be. Because of this fact, we try to maximize existing material to get the most out of each reference. To do this, we recommend using the 4 Rs: Reconnect, Repurpose, Recycle, and Reward.

A well managed reference program can help unify an organization and enhance relationships with customers while conserving internal resources. We invite you to check out our recent article in Chief Marketer and learn more on how remembering the 4 Rs can help you get maximum results from your reference efforts.

Republished with author's permission from original post by Joshua Horwitz .