Foursquare check-in, pay with AMEX and get a little extra

Posted by Stan Phelps on June 24, 2011

0 comments | 1260 reads

#834. Taken from an article in businessinsider.com:

“Foursquare, has scored another win–this time with a nationwide deal with American Express.

The deal will offer American Express cardholders discounts in some shops and restaurants, Jenna Wortham of the New York Times reports.

Amex and Foursquare did a small test at South by Southwest in Austin this spring, and now they’re expanding it. According to Amex, cardholders who participated in the SXSW test spent 20% more than cardholders who didn’t.

The deal will initially start at a handful of chains and restaurants, including Sports Authority, H&M, and New York restaurants like Union Square Cafe and Blue Smoke. Cardholders who spend $75 at H&M will get a $10 credit to their Amex cards. Spend $50 at Sports Authority, and you’ll get $20.

Marketing Lagniappe Takeaway: A little something extra from AMEX when you check-in. Brilliant. Marketing to your current customers and giving them something to talk, tweet, Facebook, blog and Yelp about. A true purple goldfish.

Today’s Lagniappe (a little something extra for good measure) – Here’s a primer from PBS on Foursquare by its head of biz dev Tristan Walker:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is differentiation through signature added value. It’s anytime a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth?

Are you Giving Little Unexpected Extras? What’s Your GLUE?

Download the FREE eBook here

Submit a Goldfish

Stan Phelps

Stan Phelps is Chief Solutions Officer at Synergy Events. Synergy is an award winning experiential marketing agency specializing in the creation of signature brand experiences. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is fascinated by the concept of lagniappe and is the author of 'What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth'

About Stan Phelps |
Connect:

Categories:

1260 reads
Print
Email

0 comments »

Post new comment

Your name: *

E-mail: *

The content of this field is kept private and will not be shown publicly.

Homepage:

Subject:

Comment: *

Input format

Filtered HTML

Allowed HTML tags: <a> <img> <hr> <table> <tr> <td> <th><ul> <ol> <li> </li><blockquote> <colspan> <rowspan><object>
Lines and paragraphs break automatically.
Web page addresses and e-mail addresses turn into links automatically.
Images can be added to this post.

Post

Lines and paragraphs break automatically.
Web page addresses and e-mail addresses turn into links automatically.
Images can be added to this post.

More information about formatting options

Notify me when new comments are posted

All comments

Replies to my comment

CAPTCHA

This question is for testing whether you are a human visitor and to prevent automated spam submissions.

What code is in the image?: *

Enter the characters shown in the image.

MarketPlace

Global Customer Experience Management (CEM) Certification Program

[May 30-31, Frankfurt; July 25-26, Hong Kong] An internationally recognized program with proven track record of success - being run for 34 times in 13 cities with attendees from 50 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.

Join us on May 29th in New York City. Stuart Ryder, SVP, Mobile Research Lead for Ipsos IOTX & Roxana Strohmenger, a leading Forrester analyst, will be in attendance to share best practices and new trends in mobile market research.

[June 12, Sir Francis Drake Hotel] Gregson Siu, Vice President, Ariba Business Operations, Ariba and Bob Thompson, CustomerThink, will be in attendance to share best practices, new trends and latest research to help you develop your customer experience program.

Social Networking and sCRM International Congress in Colombia

[June 25-26, Bogota] Thirteen international thought leaders will present, from different perspectives, the trends, the uses, and the magic - as well as the reality - of Social Networking and how it impacts the way customers are doing/will do business.

Driving ROI With VoC

Walker has identified multiple ways to measure ROI – there is not a one-size-fits-all solution. This paper will address each and conclude with some recommendations to help B-to-B practitioners evaluate which ROI approach will work best for their particular business need.