Facebook second worst in online satisfaction survey

Posted by Colin Shaw on July 28, 2010

0 comments | 855 reads

The world’s largest social network isn’t keeping everyone satisfied.

Facebook received only 64 out of 100 in the recent publication of the 2010 American Customer Survey Index [conducted by ForeSee Results]. This was just one point ahead of befallen competitor Myspace. Despite the recent successful news about reaching the 500 million member mark, Facebook continues to suffer bad press – ranging from the continuing issues surrounding user privacy, or CEO Mark Zuckerbergs nervous demeanor during interviews to the negative sentiment expressed from the company around the upcoming release of the movie The Social Network.

It’s an interesting result considering Facebook is merely a platform to be social online with your friends, and any negative sentiment around the experience would be about the platform itself, rather than the interaction with the content (your friends).

What’s your customer experience of Facebook, or other social networks? If you were in Zuckerbergs position, how would you improve their customer experience?

Check out the orignal Mashable link here

Colin Shaw

Colin Shaw is founder & CEO of Beyond Philosophy, one of worlds first organizations devoted to customer experience. Colin is an international author of four best-selling books. Beyond Philosophy has a proven track record. They provide consulting, specialised research & training from Atlanta, Georgia and London, England. Follow Colin Shaw on Twitter ColinShaw_CX

About Colin Shaw |
Connect:

Categories:

Social Business

855 reads
Print
Email

0 comments »

Post new comment

Your name: *

E-mail: *

The content of this field is kept private and will not be shown publicly.

Homepage:

Subject:

Comment: *

Input format

Filtered HTML

Allowed HTML tags: <a> <img> <hr> <table> <tr> <td> <th><ul> <ol> <li> </li><blockquote> <colspan> <rowspan>
Lines and paragraphs break automatically.
Web page addresses and e-mail addresses turn into links automatically.
Images can be added to this post.

Post

Lines and paragraphs break automatically.
Web page addresses and e-mail addresses turn into links automatically.
Images can be added to this post.

More information about formatting options

Notify me when new comments are posted

All comments

Replies to my comment

CAPTCHA

No spam permitted! Moderator reviews ALL content before publication to ensure compliance with the CustomerThink terms of use.

To block automated spam submissions, please answer this question.

What code is in the image?: *

Enter the characters shown in the image.

MarketPlace

Drive customer loyalty, empower support teams, and reduce costs. Get social.

[Feb 22] Guest speakers from Forrester Research, Allscripts, and CustomerThink will discuss market trends and research on social customer service strategies, as well as proven tactics from the trenches. Join the live webcast on Feb 22 at 10am Pacific (1pm EST).

Global Customer Experience Management (CEM) Certification Program

[March 13-14, Paris] An internationally recognized program with proven track record of success - being run for 33 times in 13 cities with attendees from 50 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.

10 Steps to a Single Customer View

Linking customer data across department databases and business units improves business intelligence, customer profiling, and customer management. This paper outlines 10 steps to improve the quality of customer contact data, including physical mail, email, and telephone information.