DoubleTree Hotels: Where Little Things Make a Big Difference

Posted by Stan Phelps on November 5, 2011

0 comments | 1484 reads

Your Product is now Your Marketing

DoubleTree has a new commercial showcasing their signature purple goldfish:

Good Day Sunshine . . . with a warm chocolate chip cookie

The commercial according to DoubleTree, “illustrates the simultaneous experience of travel with the little things our hotel team members do every day to create a rewarding experience for our hotel guests.”

chocolate chip cookie lagniappe

DoubleTree offers an explanation right on the brown paper bag the cookie comes in. “Why a cookie?” the headline asks. “Cookies are warm, personal and inviting, much like our hotels and the staff here that serves you.”

Some may argue that a mere chocolate chip cookie is empty and meaningless. It’s not meaningless, especially when that little extra is a signature element. I subscribe to the philosophy that Malcolm Gladwell offered in The Tipping Point, ”The little things can make the biggest difference.” DoubleTree understands the chocolate chip cookie is not just a cookie, it’s much more than that.

Today’s Lagniappe (a little something extra thrown in for good measure): DoubleTree celebrates the 25th anniversary of the cookie this year. Here’s a video from across the pond in London:

Where is the lagniappe in your marketing? What’s Your Purple Goldfish?

Download the FREE eBook here

Stan Phelps

Stan Phelps is Chief Solutions Officer at Synergy Events. Synergy is an award winning experiential marketing agency specializing in the creation of signature brand experiences. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is fascinated by the concept of lagniappe and is the author of 'What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth'

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