Don’t Be Cheap with Your Hosting Company
0 comments | 927 reads I had a client whose site went offline for a few days through no fault of their own. They called me one afternoon in a panic, wanting to know if our developer had taken down their site for some reason. I assured them that my in-house developer would never pull a site down for any reason—your website is your business and your livelihood! As a business owner, I understand the damage that can be inflicted from having your site offline for a few hours; a few days can be disastrous! It turned out my client’s hosting company (a cheap, overseas service) had suspended their site for what remains an unknown reason. It took days of phone calls and emails before we finally got in touch with a human representative from the company and got my client’s site back online.
While your hosting company may not directly impact your SEO, choosing the wrong company to host your website can indirectly harm your SEO. Think about it, your website is the center of your Internet marketing. If your website goes offline, no matter for how long, your entire inbound marketing campaign collapses on itself!
I’ve spoken with plenty of site owners over the years that want to pay as little as possible for hosting services and I just don’t understand why. Sounds penny wise, pound foolish to me! How much money does your website bring in for your company each month? $1,000? $10,000? $50,000? Can you really not afford $500 a month for a great hosting company that is going to give you a dedicated server, protect your site from hackers with a strong firewall and anti-virus software, and backup your site in case something goes wrong?
With the holiday season just behind us, the reports of how much consumers spent in the last few weeks are pouring out. Imagine if you owned an e-commerce site and it went offline at any point in the last month because your site was hosted through a cheap hosting company. How many thousands in sales did your site lose because you weren’t willing to pay the extra hundred dollars for a secure, US based hosting company?
I understand the need to meticulously manage a small business budget, especially in these economic times. Companies are looking to pinch pennies wherever possible, but some things are worth the cost. If you ran a brick and mortar business, wouldn’t you be willing to pay a little more in rent to set up shop in high-traffic, affluent neighborhood? Why aren’t you willing to do the same thing for your website?
Nick Stamoulis
- About Nick Stamoulis |
Connect:
- 927 reads
0 comments »
Join the conversation!
MarketPlace
Boost Customer Satisfaction & Loyalty at SCORE 2013
[May 29-31, Boston] Customer experience management (CEM) strategy meets customer operations at SCORE Conference 2013. Topics include driving customer satisfaction and loyalty, employee engagement, customer retention, call center technology and big data analytics. CustomerThink members save $700 off the regular registration fee.
Digital vs. Human Banking Experiences: Can This Be a Happy Marriage?
[June 6] It's time for banking leaders to rethink how to nurture and grow customer relationships in an increasingly digital world. Get the results of a new study that revealed the CX practices of top performing banks. Learn how digital Innovations can enable more personal service.
[June 10-13, Chicago] If you are responsible for the results of your company’s website, social media, ecommerce, web intelligence, data strategy, audience research and/or measurement, then mark your calendar. Customerthink members save 15% off full conference passes with code CTKTO15.
[June 10-13, Chicago] PAW's program will feature over 40 sessions with case studies so you can witness how predictive analytics is applied at leading enterprises. Customerthink members save 15% off full conference passes with code CTKTO15.
Confirmit’s Community Conference ’13 – London and Las Vegas
[June 19-21, London; June 26-28, Las Vegas] Attending CCC ‘13 gives you an unrivaled opportunity to understand and address rapid industry changes and discover new techniques that can drive your business forward. Create a tailored agenda that explains how to overcome the challenges your business faces. Take advantage of excellent networking opportunities and face-to-face discussions with thought leaders.
Global Customer Experience Management (CEM) Certification Program
[Sept 19-20, Amsterdam; Sept 24-25, Sao Paulo; Nov 12-13, San Francisco] An internationally recognized program with proven track record of success - being run for 40 times in 17 cities with attendees from 58 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.
Customer Experience Certification
[Sept 24-26, London] If you’re developing a customer experience program or want to review your current approach, join other customer experience leaders for this intensive 2.5-day certification. Presented by Medallia, the global leader in customer experience management. Enter code ‘Cthink’ to save$300/£200.
Voice of Customer 2.0: Creating Change Your Customers and Employees Can Believe In
[Recorded April 25] Despite good intentions, in the majority of companies Voice of Customer programs contribute little to business success. Join us to learn the secrets to capitalize on Customer Experience feedback, so you can drive organization actions that will unlock profitable growth.
Get your event or resource listed in the MarketPlace, reaching 200,000 business leaders monthly.
For more information, contact
CustomerThink advertising sales.
Follow CustomerThink
The Future of Work - Please Give Your Input
CustomerThink is collaborating with Chess Media Group in a study about "The Future of Work" including the use of social/collaborative tools. Please take a few minutes to share your input. As thanks for your time, you'll receive a complimentary copy of the report.
Featured Resources
