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Nov. 16, 2008

Blog Interactivity for Increased Brand Communication.

vandana_ahuja

Blog Interactivity for Increased Brand Communication.

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Posted by Vandana Ahuja on Nov 16, 2008

My research paper on Improving Corporate Blog interactivity for increased brand communication

This paper focuses on the use of corporate blogs as tools which foster community interaction and organizational participation to build a congenial ecosystem where organizational elements co-exist with customers and deals with the right combination of interactive features on a blog to elicit greater brand proliferation.



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Vandana Ahuja
Vandana Ahuja is a visiting faculty at India's Jaypee Institute of Information Technology, Noida, an educational initiative of the USD 750 M Jaypee Group of Companies. She was earlier a member of the IT arm of the group which she joined after brief associations with software giant NIIT and Elbee Express.
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