Corporate 2.0: Some Companies Are Catching On—and They Are Fast!

Posted by Vandana Ahuja on August 18, 2008

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The beauty of the use of the social web to track the voice of the customer became evident today, when in a couple of hours of putting the following post up on my personal blog, Marketology-Emerging Trends, I had Thomas Hoehn, Director Brand Communications and New Media, Kodak, commenting on my post and thanking me for the mention. ... Well, tracking online sentiment through user generated content does appear to be a strong point with them.

Here goes ...

"Over 35 examples of organisations using social media to build consumer engagement

35+ Examples....
Apple, Kodak and Sony are other corporates which could have made it to the list."

Vandana Ahuja

Vandana Ahuja is a visiting faculty at India's Jaypee Institute of Information Technology, Noida, an educational initiative of the USD 75 M Jaypee Group of Companies. She was earlier a member of the IT arm of the group which she joined after brief associations with software giant NIIT and Elbee Express.

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