Content Strategy: Regularity Is Key

When it comes to content strategy, you’ve heard them all before. You know, the “lines,” the “buzzwords,” that kind of stuff related to us social media nerds.

Examples? “Content is King,” “You must be ‘engaging’ your customers,” blah, blah, blah. As a matter of fact, I’m sure I’ve used lines like this before in my presentation of new media marketing and search engine optimization.

But the reality is that content isn’t king, and who really writes the rules of engagement anyway?

Raidious is a content builder, strategy creator–all things online in one stop. But we’ll get to that in another post. For this one, I want to focus on making … creating.

What’s really so important about creating new stuff for your brand anyway? (Great question!)

There are hundreds of thousands of brands out there. I don’t have a percentage, but I think it’s safe to guess that probably ¾ of them have websites. I mean I’ve seen hundreds of websites…some good, some bad, and some downright ugly.

Just because you have a website, doesn’t mean it’s going to get you what you want (and what you want–or should want–is brand loyalty and sales … just in case you were wondering).

A static site is not going to get that for you. What I mean by static site is one that gives you a whole lot of information. One that sells, sells, sells! But most importantly, one that never changes. Like, “Here’s our site that we created two years ago. It’s had the exact same thing on it for two years!”

I’m not a huge SEO (search engine optimization) girl. I understand it enough to work with it, but I just don’t know the crazy google-ish science behind it.

What I do know, is that a strategy that prioritizes creating new, helpful, clear, and understandable content on a regular basis not only helps with SEO, but also helps your clients and customers.

So, yes, content creation is certainly important, but just as important as regularity. So, get out there and make, create, dominate.

(side note) I wrote this post for Raidious a couple of months ago. View the original here.