Consumer-Generated Media and the Dissatisfied Customer

Posted by Vandana Ahuja on September 11, 2007

0 comments | 2702 reads

In an article on Comcast must die Bob Garfield on Ad Age, solicited ideas for a consumer jehad against digital and internet cable company Comcast!!! As a hapless consumer out to get back at an erring organisation, Bob's post garnered umpteen comments and suggestions. Some interesting ideas he received , specially from a Web 2.0 and CGM perspective ranged from posting on technorati, adding flickr photos or youtube videos of any damage done, choosing tags and suggesting that folks tag their own blog posts and videos with same to forming a Comcast service group on Facebook.

While other ideas included spreading good WOM for Comcast competitors, sending posts to equity analysts who follow Comcast, or calling up Comcast Corporate headquarters,the most interesting comment however, was to buy the web domain ComcastMustDie.com, establish a blog and issue a press release(to drive traffic) so that all dissatisfied Comcast customers would have a forum to voice their opinions!!!!...sounds so much akin to a DELLHELL in the making...Comcast....are you listening???

Vandana Ahuja

Vandana Ahuja is a visiting faculty at India's Jaypee Institute of Information Technology, Noida, an educational initiative of the USD 75 M Jaypee Group of Companies. She was earlier a member of the IT arm of the group which she joined after brief associations with software giant NIIT and Elbee Express.

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