Watch this video for what three visionary CEOs have to say about Social Networking:
- John Chambers, Chairman and CEO, Cisco: “Social Networking is transforming companies. Is is the future of Business Productivity, Health Care, Education and Entertainment.”
- Indra Nooyi, CEO, Pepsico: “Global company with global brands and reputation can use it as a force for good.”
- Jeffrey Joerres, President and CEO, Manpower: “When it comes to Social Networking, it is a major trend towards what will be a very standard everyday stuff.”
This very clearly highlights the fact that Social Media and Social Networking are not a fad, but for real, are here to stay and will become mainstream in near future. Social Business is not just another way of doing business, it is THE way business will be conducted.
I strongly recommend that all senior executives (and especially the CMOs) start taking Social Media initiatives seriously, and lead from the front when it comes to use of Social Media, as survival and growth of their business rests on how effectively they leverage emerging tech tools.
Social Networking has far reaching implications for the marketing department and I recommend that CMOs setup a Social Media Task force that will advise them on how to quickly adapt and integrate their marketing operations into emerging Social Networking tools and applications. Sooner marketing department(s) adopt and start using Social Networking for engaging their customers better for their brand(s), else performance of their business will suffer.
Pepsi is indeed serious about social media.
After 23 years and a quarter billion dollars spend, Pepsi has pulled the plug on Super Bowl advertising. Instead it will be investing in social media campaigns tied to social causes and community projects.
Source: Pepsi picks social media over Super Bowl ads(San Francisco Chronicle)