Can you use Twitter for Business?

Posted by Colin Shaw on March 8, 2010

0 comments | 802 reads

In the age of Social Media, there is some confusion over which platforms, tools and services can be utilised for business, and what is just best left alone.

There has been a mix of good and bad reviews around using Twitter as a business tool. Is it the right place for a brand to join in the ‘conversation’? Or is it just a bunch of people talking about what they had for lunch? Twitter has some great successes (such as Best Buy’s Twelpforce) and some failures (see Habitat UK).

Social Media Today has posted an insightful review of how organisations can use Twitter for business. Whether its driving customer retention, implementing a loyalty scheme or improving your customer service there should be an option for you. One of the key points Sean Nelson highlights is planning your Twitter strategy. What sort of Customer Experience do you want your followers to receive when they engage with your brand on Twitter? What are your goals, and how will you measure them?

Check out the original post here for a full review on how to prepare your business for Twitter

Colin Shaw

Colin Shaw is founder & CEO of Beyond Philosophy, one of worlds first organizations devoted to customer experience. Colin is an international author of four best-selling books. Beyond Philosophy has a proven track record. They provide consulting, specialised research & training from Atlanta, Georgia and London, England. Follow Colin Shaw on Twitter ColinShaw_CX

About Colin Shaw |
Connect:

Categories:

Social Business

802 reads
Print
Email

0 comments »

Post new comment

Your name: *

E-mail: *

The content of this field is kept private and will not be shown publicly.

Homepage:

Subject:

Comment: *

Input format

Filtered HTML

Allowed HTML tags: <a> <img> <hr> <table> <tr> <td> <th><ul> <ol> <li> </li><blockquote> <colspan> <rowspan>
Lines and paragraphs break automatically.
Web page addresses and e-mail addresses turn into links automatically.
Images can be added to this post.

Post

Lines and paragraphs break automatically.
Web page addresses and e-mail addresses turn into links automatically.
Images can be added to this post.

More information about formatting options

Notify me when new comments are posted

All comments

Replies to my comment

CAPTCHA

No spam permitted! Moderator reviews ALL content before publication to ensure compliance with the CustomerThink terms of use.

To block automated spam submissions, please answer this question.

What code is in the image?: *

Enter the characters shown in the image.

MarketPlace

Drive customer loyalty, empower support teams, and reduce costs. Get social.

[Feb 22] Guest speakers from Forrester Research, Allscripts, and CustomerThink will discuss market trends and research on social customer service strategies, as well as proven tactics from the trenches. Join the live webcast on Feb 22 at 10am Pacific (1pm EST).

Global Customer Experience Management (CEM) Certification Program

[March 13-14, Paris] An internationally recognized program with proven track record of success - being run for 33 times in 13 cities with attendees from 50 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.

10 Steps to a Single Customer View

Linking customer data across department databases and business units improves business intelligence, customer profiling, and customer management. This paper outlines 10 steps to improve the quality of customer contact data, including physical mail, email, and telephone information.