Recent stats show that those marketers spend less than 20% of their marketing budgets on social media which includes the outreach to target audience on social sites, advertising and maintaining a social media presence.
Content marketing has established as a powerful way to engage customers in social media. An increasing number of B2C and B2B marketer are faced with the challenge to produce and publish buyer persona oriented interesting and remarkable content to attract customers on the web and in social media to their products and services.
The most popular channel to share content is social media. About 76% of marketers say they used a social network as the main channel for content distribution.
Successful companies use every possible communication channel to get in touch with their target audience. They are interested in what their recent and future customers are thinking and communicating about them.
This communication ability helps them to better understand and to serve their audience, which sets them apart from their competition and gives them wide advantages in their business field.
Businesses which are willing to communicate with their audience in blogs and social media show that they care about the people who spend their money with them.
Businesses which avoid an open and authentic communication in blogs and social media show exactly the opposite. Why should the customer than care about to make any further business with them?
Successful businesses in B2C and B2B have embraced the wide opportunities which blogs and social media offers to them to spread the word and to reach their audience where there are around.
Infographic: How Brands Listen in the Digital Age
I am in sales and marketing since 1992 and in internet marketing since 1997.
As certified inbound marketing professional, authorized inbound marketing educator and HubSpot certified partner I help small and medium sized businesses get found on the internet by the right prospects and convert more of them into leads and customers.
[Recorded Sept 26] Traditional Voice of Customer surveys have a blind spot to real-time feedback on social media and call center interactions. Learn how progressive companies are mining Big Data to improve the customer experience, reduce churn and even boost agent selling.