Building in a social sphere

Not that I want to open up with a cheesy line from a film or anything, but as I’d been thinking about what I wanted to write about today, what keeps coming up over and over and over again, is: “If you build it, they will come.” The popular line taken from 1989 hit film, Field of Dreams…starring Kevin Costner, is something that often comes to mind when I am wondering about an idea, thinking about what to say, putting something out there…whatever.

I’m a big dreamer/thinker. I believe people can do anything they want to if they put true intention behind it. I’ve been that way my entire life. I’ve heard people say I’m crazy, or unrealistic, and I’ve always thought to myself, “They have no idea who they’re dealing with,” or “It must be so sad to be so closed-minded and un-ambitious.” The list could go on, but I’m sure you get the point. This could tie into one of my favorite quotes by Oscar Wilde: “Those who live within their means suffer from lack of imagination.”

I look at social media the same way. I believe HUGE things can happen when small or large businesses begin to build with social media. The key word here: BUILD.

Here we are, in a time where anything that anyone wants to say, any message that one wants to put out there, any video, song, book…you name it, there is a platform available in the social sphere to do it.

I will never understand why some still question the power of social media. Some still question what type of “ROI” they will get. I really don’t know if a number can be placed on building relationships or building a tribe.  It’s like getting the cart before the horse.  I mean, yes, there is legitimacy in when a CMO or COO needs to see the bottom line raise as marketing dollars are being spent. But these things don’t happen overnight. It takes time, commitment, and belief.

My career started as a marketing director for a small business here in Indianapolis. Someone introduced me to a social media platform where I could blog. I’m not one of those people who was on the “cutting edge” of blogging for years and years.

It was when I began blogging about the company I worked for, and really started to fall in love with social media…meeting people, getting meetings because what I was writing about placed some value on the company, that it showed me that through writing and building relationship, there was a community of supporters.  I am now able to do what I LOVE for a living, and there is nothing better than that.

I was (still am) a marketer who is looking for new ways to get my company’s message out, and now, the companies who hire me.

I have a business that is based in social media. I have experienced firsthand, the growth that can occur in a business sense, by being involved in an online community, be it Twitter, Facebook, LinkedIN, and the many others that are available.  But I also understand that no amount can be placed on the relationships that I’ve been able to build which have taken me to the different levels of growth. How are you building today?