Best Global Brands 2010 Report

Posted by Colin Shaw on September 16, 2010

0 comments | 2508 reads

Interbrand have just released their latest report on the Best Global Brands in 2010.

I would recommend reading the full report, but as a sidenote, it’s interesting to see the Top 10 brands. With the exception of possibly Microsoft (in years gone by) how many of these are renowned for poor customer experiences? And is it a surprise to see Coca Cola at the top, bearing in mind it is a company that positions itself as “open happiness”?

1 Coca-Cola 70,452 ($m) 2 IBM 64,727 ($m) 3 Microsoft 60,895 ($m) 4 Google 43,557 ($m) 5 GE 42,808 ($m) 6 McDonald’s 33,578 ($m) 7 Intel 32,015 ($m) 8 Nokia 29,495 ($m) 9 Disney 28,731 ($m) 10 Hewlett-Packard 26,867 ($m)

Have you got any thoughts on the Top 10 brands, or the report in total? We’d love to hear from you in the comments.

Have a read of the full report here

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Colin Shaw

Colin Shaw is founder & CEO of Beyond Philosophy, one of world's first organizations devoted to customer experience. Colin is a best-selling international author of four best-selling books. Beyond Philosophy has a proven track record in helping organizations improve their Customer Experience through providing consulting, specialised research & training services from Atlanta, Georgia and London, England.

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