Beaver Creek rings the bell at 3 p.m. with chocolate chip cookies

Posted by Stan Phelps on March 12, 2010

0 comments | 1698 reads

A sweet example of marketing lagniappe

Beaver Creek Ski Resort (#129 in Purple Goldfish Project submitted by Drew Grieco)

“Every day at 3pm, Beaver Creek’s cookie time chefs serve hot, chocolate chip cookies at the base of the Centennial Chairlift (Chair #6). The perfect ending to a perfect day.”

I love the fact that you have to be ‘in the know’ and show up at an exact time to get your ‘purple goldfish’.

SKI Magazine ranks Beaver Creek among the top 10 best ski resorts in the U.S. and the National Ski Area Association has recognized the resort with the Best Overall Customer Service Program award for three consecutive years. A job well done.

Today’s Lagniappe – Yesterday I took my son Thomas to learn how to ski. His Grandpa is a National Ski Patroller at a resort in New Jersey called ‘Mountain Creek’. As a proud papa of a natural born skier . . . I feel its my duty to share this video:

HELP me catch another 710 purple goldfish for a great cause. Click here to send me your example.

Republished with author's permission from original post by Stan Phelps.

Stan Phelps

Stan Phelps is Chief Solutions Officer at Synergy Events. Synergy is an award winning experiential marketing agency specializing in the creation of signature brand experiences. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is fascinated by the concept of lagniappe and is the author of 'What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth'

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