Attention-Retention Curves – The “Serial Position Effect” – The Basis Behind a Very Important Concept

Posted by Peter Cohan on November 22, 2009

0 comments | 2408 reads

In Great Demo! Workshops we execute a wonderful exercise designed to help participants understand the importance of “chunking” information – of organizing demos into consumable components, rather than a long, serial delivery of features and functions. The “Attention-Retention” exercise enables Workshop participants to prove these ideas to themselves.

The basis for the Attention-Retention exercise is known as the “Serial Position Effect”. More on this can be found on Wikipedia for those who are interested (and who wouldn’t be?) at http://en.wikipedia.org/wiki/Serial_position_effect. (Many thanks to the Great Demo! Workshop participant who provided this information!)

For more tips and articles on demonstration effectiveness skills and methods, email me at PCohan@SecondDerivative.com or visit our website at www.SecondDerivative.com. For demo tips, best practices, tools and techniques, join the DemoGurus Community Website at www.DemoGurus.com, or the Great Demo! LinkedIn Group, or explore our blog at http://greatdemo.blogspot.com/.

Peter Cohan

Peter Cohan is the founder and principal of The Second Derivative, focused on helping software organizations improve the success rates of their demos. In 24, he enabled and began moderating DemoGurus®, a community web exchange on software demonstrations. He is the author of the book Great Demo! - how to prepare and deliver surprisingly compelling software demonstrations.

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