At the Benjamin Hotel a good nights sleep is guaranteed in the city that never does

Posted by Stan Phelps on November 17, 2011

0 comments | 572 reads

#929 in the Project comes courtesy of a post by Ellin Stein on hotel amenities:

Ellin cites the Benjamin Hotel in NYC

The “Sleep Concierge” at New York’s Benjamin Hotel [#929] will equip you with one of 12 different types of pillow ranging from buckwheat to magnetic to anti-snore, plus a white noise machine.

manager for the Benjamin, will give you a free night’s stay.

“Most of our guests are business travelers. We realized that the number-one

productivity tool isn’t a laptop, and it’s not a blackberry – it’s a good night’s sleep,” says Labetti.

“A good night’s sleep is non-negotiable. The Benjamin’s ‘Sleep Guarantee’ ensures that

everyone who stays at our hotel walks away well rested or gets their money back.” If a guest is

dissatisfied with his or her sleep at The Benjamin, all they need to do is contact the front desk,

and the hotel will refund the cost of their night’s stay.

The Benjamin has gone to extraordinary lengths to back up the guarantee of a good

night’s rest in New York, “the city that never sleeps.” The hotel has added a Sleep Concierge to

the staff, who will make sure that guests get everything they need to sleep peacefully. “We offer

our guests a selection of 12 different types of pillows from which to choose: down, upper body,

buckwheat, satin, hypo-allergenic, water-filled, Swedish memory, magnetic therapy, cloud

(new), a five-foot body cushion, sound, maternity and a special anti-snore pillow,” says Sleep

According to GM Andrew Labetti,

“Most of our guests are business travelers. We realized that the number-one productivity tool isn’t a laptop, and it’s not a blackberry – it’s a good night’s sleep. A good night’s sleep is non-negotiable. The Benjamin’s ‘Sleep Guarantee’ ensures that everyone who stays at our hotel walks away well rested or gets their money back.”

The Benjamin has gone to extraordinary lengths to back up the guarantee of a good night’s rest in New York. The hotel has added a Sleep Concierge to the staff, who will make sure that guests get everything they need to sleep peacefully.

“We offer our guests a selection of 12 different types of pillows from which to choose: down, upper body,

buckwheat, satin, hypo-allergenic, water-filled, Swedish memory, magnetic therapy, cloud (new), a five-foot body cushion, sound, maternity and a special anti-snore pillow. We’re not doctors. We don’t cure sleep disorders. But we’ll do everything we can to make sure that our guests get the rest they need for the next New York day,” says Sleep Concierge Anya Orlanska.

Here’s a one minute look at the Benjamin:

Today’s Lagniappe (a little something extra thrown in for good measure) – Just in case you’re curious what’s popular at The Benjamin. Here’s the scoop from Anya @sleepconcierge (my favorite is the ‘lullaby’):

Are any pillows more popular than others?

Some of the most popular from our 12-pillow menu include the Swedish memory foam (conforms to the body and keeps you warm in the winter and cool in the summer), the water-filled pillow (for instant relief from headaches and neck pain, fill it with warm or cold water), the five-foot body cushion (helpful if you’re used to sleeping with another person, also great for expectant mothers), and the “lullaby” pillow that you can plug an iPod into, so you can fall asleep to your own music.

How do you stand out in the sea of sameness like the Hotel Benjamin? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras?

What’s Your Sleep Concierge or G.L.U.E?

Download the FREE eBook here

Stan Phelps

Stan Phelps is Chief Solutions Officer at Synergy Events. Synergy is an award winning experiential marketing agency specializing in the creation of signature brand experiences. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is fascinated by the concept of lagniappe and is the author of 'What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth'

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