Amazing Customer Service Rule #41

Always follow up and follow through.

One of the biggest complaints people have is that they never hear back from sales or service employees. And we’ve all experienced it. Someone promises to do something and it never happens. So as a customer we’re left wondering and waiting. And it takes more of our time because we then have to follow up ourselves.

This should be the easiest part of serving our customers. But, we all know the devil is in the details. Often execution is the hardest part of our jobs. So find ways to be 100% certain you follow up on every commitment you make. Whether you use a fancy time management system, your company CRM or post-it notes on your computer screen.

As easy way to thrill your customers is to simply do what you say you will. Whatever you promise, do it promptly, thoroughly and accurately. Then do a little more. It “wows” them every time!