A little unexpected extra in the shower at Hotel Nine Zero

Posted by Stan Phelps on November 16, 2011

0 comments | 710 reads

#926 in the Project was submitted via tweet by Steve Curtin @enthused:

A picture in Lockerz by Niki Leondakis (President and COO of Kimpton Hotels) tells the story:

“I just luv these cut flowers hanging in my shower at Nine Zero Hotel in Boston.”

Here’s another cool feature of Kimpton’s Nine Zero you have to see . . . to believe.

Today’s Lagniappe (a little something extra thrown in for good measure) – Kimpton is known to be a very pet friendly hotel. Nine Zero provides Fido with a “welcome treat”, plus bowls and pet bed.

For a fee, the hotel will also arrange walks—and massages . . . for dogs.. Here’s the rub:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? Are you GivingLittle Unexpected Extras?

What’s Your GLUE?

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Stan Phelps

Stan Phelps is Chief Solutions Officer at Synergy Events. Synergy is an award winning experiential marketing agency specializing in the creation of signature brand experiences. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is fascinated by the concept of lagniappe and is the author of 'What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth'

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