5 #SxSWi stories you might have missed
3 comments | 1429 reads 5 #SxSWi Stories you might have missed
MT5 Edition: #29
Stories This Week: Homeless Hotspots, new technologies, soggy SxSW photos, no clear tech winners and a SxSW infographic.
1. Homeless Hotspots: Not a Terrible Idea
[Mashable] BBH turned homeless people into mobile hotspots. The optics of this tactic generated a fair bit of controversy.
My Take: I didn’t notice any of these homeless hotspots. Did I just not see them or do I tune out homeless people because I see them everyday in Boston? The controversy and debate are a healthy outcome. Here’s an American Public Media interview with BBH on the matter.
2. As Crowd Swells, New Technologies Emerge for Intimate Relationships
[WebStrategist] One of my favorite Marketing Technologist, Jeremiah Owyang, provided four observations from SXSW.
My Take: First of all, if you don’t follow Jeremiah, you should. The Altimeter group is spectacular. Second, I particularly agree with his point regarding proximity based apps. Their value is debatable. What’s not debatable is what they do to your smartphone battery. Today’s hardware technology just can’t support such intensive software.
3. Every Awesome Moment You Missed at SXSW [PICS]
SxSW
[MashableTech] Nice photo set from Mashable. Tough to take pictures due to the nasty weather.
My Take: So far I’ve published two sets of photos: people and signs.
4. “Winning” SXSW Has Yet To Produce A Winning Business
[TechCrunch] Tech Crunch points out that SxSW has failed to launch any big apps since Twitter and Foursquare.
My Take: Right on! I didn’t see anything big launch; I wondered if we were in a tech lull, but then I realized Pinterest had the biggest buzz. And Pinterest launched a few years ago and broke big recently.
5. 2012 SXSW Interactive by the Numbers
[ExploringConversationalMedia] Jeff Esposito (who I somehow failed to see in Austin) posted an interesting infographic regarding SxSW.
John Refford
- About John Refford |
Connect:
- 1429 reads
3 comments »
Dom Celentano
SXSW Food New Product Launch
Hi John, SXSW was a new product launch platform for Doritos Jacked. Non food events are becoming more popular for food product launches and Doritos took advantage of the SXSW buzz for this new product. They created a 56' tall vending machine/venue stage.
Innovators and Early Adopters abound here and all brands launch with these 2 consumer segments in mind.
John Refford
Buzz?
Dom,
Thanks for the comment. A 56' tall vending machine seems like quite an investment. Your comment was the first I heard of it, but now that you mention it, I did see some construction going up during SxSWi which could easily have been the stage/vending machine.
With so many people attending SxSW it makes sense you would see consumer brands going big. Do you know if Pepsi was satisfied on the social buzz the stunt created?
Dom Celentano
SXSW and Doritos
Hi John, I have not heard feedback as of yet however I was planning on blogging about their new product launch in the near future. Pepsi seems to be looking for non food venue... they tried to launch Diet Pepsi Skinny at NY Fashion Week... did not work mainly due to product issues.
Thanks!
Join the conversation!
MarketPlace
Boost Customer Satisfaction & Loyalty at SCORE 2013
[May 29-31, Boston] Customer experience management (CEM) strategy meets customer operations at SCORE Conference 2013. Topics include driving customer satisfaction and loyalty, employee engagement, customer retention, call center technology and big data analytics. CustomerThink members save $700 off the regular registration fee.
Digital vs. Human Banking Experiences: Can This Be a Happy Marriage?
[June 6] It's time for banking leaders to rethink how to nurture and grow customer relationships in an increasingly digital world. Get the results of a new study that revealed the CX practices of top performing banks. Learn how digital Innovations can enable more personal service.
[June 10-13, Chicago] If you are responsible for the results of your company’s website, social media, ecommerce, web intelligence, data strategy, audience research and/or measurement, then mark your calendar. Customerthink members save 15% off full conference passes with code CTKTO15.
[June 10-13, Chicago] PAW's program will feature over 40 sessions with case studies so you can witness how predictive analytics is applied at leading enterprises. Customerthink members save 15% off full conference passes with code CTKTO15.
Confirmit’s Community Conference ’13 – London and Las Vegas
[June 19-21, London; June 26-28, Las Vegas] Attending CCC ‘13 gives you an unrivaled opportunity to understand and address rapid industry changes and discover new techniques that can drive your business forward. Create a tailored agenda that explains how to overcome the challenges your business faces. Take advantage of excellent networking opportunities and face-to-face discussions with thought leaders.
Global Customer Experience Management (CEM) Certification Program
[Sept 19-20, Amsterdam; Sept 24-25, Sao Paulo; Nov 12-13, San Francisco] An internationally recognized program with proven track record of success - being run for 40 times in 17 cities with attendees from 58 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.
Customer Experience Certification
[Sept 24-26, London] If you’re developing a customer experience program or want to review your current approach, join other customer experience leaders for this intensive 2.5-day certification. Presented by Medallia, the global leader in customer experience management. Enter code ‘Cthink’ to save$300/£200.
Voice of Customer 2.0: Creating Change Your Customers and Employees Can Believe In
[Recorded April 25] Despite good intentions, in the majority of companies Voice of Customer programs contribute little to business success. Join us to learn the secrets to capitalize on Customer Experience feedback, so you can drive organization actions that will unlock profitable growth.
Get your event or resource listed in the MarketPlace, reaching 200,000 business leaders monthly.
For more information, contact
CustomerThink advertising sales.
Follow CustomerThink
The Future of Work - Please Give Your Input
CustomerThink is collaborating with Chess Media Group in a study about "The Future of Work" including the use of social/collaborative tools. Please take a few minutes to share your input. As thanks for your time, you'll receive a complimentary copy of the report.
Featured Resources
