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John Refford

5 Marketing Technology stories you might have missed 5-5-12

Posted by John Refford on May 5, 2012
comments 0 comments  |  2179 reads

Marketing Technology 5

Marketing Technology Stories you might have missed

MT5 Edition:  #36

Stories This Week: Showrooming Wars, comparing cloud storage options, Who Googled you?, iPhone kicking Android ass, the Mobile-first imperative.

1. Target, Unhappy With Being an Amazon Showroom, Will Stop Selling Kindles

[NewYorkTimes] Target, signaling its growing irritation with its rival Amazon, announced on Wednesday that it would stop selling Amazon’s Kindle e-readers.

My Take: I touched on “Showrooming” back in January. We’re going to see more battles as bricks and mortar stores move online and online stores move into physical spaces.

2. Dropbox, Google Drive, SkyDrive or…

[LifeHacker] With Google and Microsoft announcing their file sharing services to compete with Dropbox and Box.net, this comparison sheet should come in handy.

File Sync Comparison

File Sync Comparison


3. Who Googled You? This Website Knows

[Mashable] BrandYourself.com helps you manage your person SEO and yes, it can tell you who Googled you. BUT there are tradeoffs that can impact your personal branding.

My Take: BrandYourself.com has good SEO tips. I found useful advice on how to improve my personal SEO efforts; HOWEVER, I dislike how it suggests beefing up a profile page on BrandYourself as a positive measure. For me I’m more interested in focusing my SEO efforts to drive traffic to my owned properties, not their website.

If you want to know who is Googling you, you have to sign up for a premium service. And what they are really going to tell you is who visited your BrandYourself profile – which to me is a bit dodgy.

4. Android Is Either “Winning” Because Apple Is Letting It, Or Losing

[TechCrunch] This Op-Ed piece by MG Siegler revisits what’s happened since the iPhone became available on carriers not named AT&T.

My Take: Not everyone is into the mobile platform wars, but it has been interesting to see iPhone surging since it’s become more broadly available. Kudos to MG for taking the time to respond to so many angry comments on the post.

5. Why You Need A Mobile First Approach NOW

[LiesDamnedLies&Statistics] An agency makes the case that organizations need to think mobile first in order to stay ahead of the growth of mobile channels.

My Take: It’s amazing how fast Marketing is changing. So many companies are still learning to think digital first, will they adapt fast enough to remain relevant to their customers?

Mobile Growth

Mobile Growth



Republished with author's permission from original post by John Refford.

John Refford

John Refford is a Financial Service professional with 17 years experience including 13 years management experience. John writes about Marketing Technology at his personal blog refford.com and at his personal twitter account @iamreff. His writings reflect his own opinions and not those of his employer.
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