5 Marketing Technology stories you might have missed 12-10-11
0 comments | 2149 reads 
Marketing Technology 5
Marketing Technology Stories you might have missed
MT5 – #16
Stories this week: klout topics, Facebook subscribe, top B2B tactics, gamification and killer content (is hard).
1. Facebook to Launch Subscribe Button for Websites
[link] Facebook announced plans to extend “Subscribe” to websites allowing updates from websites to appear on Facebook.
My Take: Personally, I prefer to stick with RSS, but I think the “Facebook generation” will adopt this readily. If you’re selling to millinnials, look to implement this feature.
2. Klout Lets You Add Topics, and More Importantly Find Influencers
[link] Klout added sashes and the ability to add topics. But if you play with the interface a bit, you’ll also find you’re able to find the top influencers on any topic
My Take: Klout hasn’t provided free access to the top influencers. In fact, even now it takes a bit of doing to find topic influencers. If you’re a product manager and you haven’t figured this out, get started. Let me know if you need help.
3. B2B Marketers Struggle With Compelling Content
[link] Marketers are grappling with two challenges that go hand in hand: producing enough content, and having the budget to produce enough content.
My Take: Everyone says “Content is King” but it’s hard to be awesome.
Content Marketing Challenges
4. B2B Gamification: Bold strategy in conservative industry increased website visits 108.5%
[link] UK financial service company experienced dramatic results by updating it’s website and using a game to promote it.
My Take: I love this case study. Not only for the step by step process but also because it shows that gamification can be applied to most any business.
5. Marketing Research Chart: Tried-and-true tactics rank high in B2B marketing budgets
[link] Marketing Sherpa surveyed 1,700 B2B marketers to see how they invested their marketing budget.
My Take: Looking at the chart, larger organizations use more traditional marketing tactics (trade shows, print advertising) than their smaller competitors who rely on newer marketing tactics (email marketing, PPC, social media)
B2B budget allocation
John Refford
- About John Refford |
Connect:
- 2149 reads
0 comments »
Join the conversation!
MarketPlace
Boost Customer Satisfaction & Loyalty at SCORE 2013
[May 29-31, Boston] Customer experience management (CEM) strategy meets customer operations at SCORE Conference 2013. Topics include driving customer satisfaction and loyalty, employee engagement, customer retention, call center technology and big data analytics. CustomerThink members save $700 off the regular registration fee.
Digital vs. Human Banking Experiences: Can This Be a Happy Marriage?
[June 6] It's time for banking leaders to rethink how to nurture and grow customer relationships in an increasingly digital world. Get the results of a new study that revealed the CX practices of top performing banks. Learn how digital Innovations can enable more personal service.
[June 10-13, Chicago] If you are responsible for the results of your company’s website, social media, ecommerce, web intelligence, data strategy, audience research and/or measurement, then mark your calendar. Customerthink members save 15% off full conference passes with code CTKTO15.
[June 10-13, Chicago] PAW's program will feature over 40 sessions with case studies so you can witness how predictive analytics is applied at leading enterprises. Customerthink members save 15% off full conference passes with code CTKTO15.
Confirmit’s Community Conference ’13 – London and Las Vegas
[June 19-21, London; June 26-28, Las Vegas] Attending CCC ‘13 gives you an unrivaled opportunity to understand and address rapid industry changes and discover new techniques that can drive your business forward. Create a tailored agenda that explains how to overcome the challenges your business faces. Take advantage of excellent networking opportunities and face-to-face discussions with thought leaders.
Global Customer Experience Management (CEM) Certification Program
[Sept 19-20, Amsterdam; Sept 24-25, Sao Paulo; Nov 12-13, San Francisco] An internationally recognized program with proven track record of success - being run for 40 times in 17 cities with attendees from 58 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.
Customer Experience Certification
[Sept 24-26, London] If you’re developing a customer experience program or want to review your current approach, join other customer experience leaders for this intensive 2.5-day certification. Presented by Medallia, the global leader in customer experience management. Enter code ‘Cthink’ to save$300/£200.
Voice of Customer 2.0: Creating Change Your Customers and Employees Can Believe In
[Recorded April 25] Despite good intentions, in the majority of companies Voice of Customer programs contribute little to business success. Join us to learn the secrets to capitalize on Customer Experience feedback, so you can drive organization actions that will unlock profitable growth.
Get your event or resource listed in the MarketPlace, reaching 200,000 business leaders monthly.
For more information, contact
CustomerThink advertising sales.
Follow CustomerThink
The Future of Work - Please Give Your Input
CustomerThink is collaborating with Chess Media Group in a study about "The Future of Work" including the use of social/collaborative tools. Please take a few minutes to share your input. As thanks for your time, you'll receive a complimentary copy of the report.
Featured Resources
