Marketing Technology 5

5 Marketing Technology Stories you might have missed

I hate cancer. I bet you do to. This month I’m growing a moustache as part of Movember. If you can, please donate $10 to killing cancer here: http://MoBro.co/iamreff

MT5 Edition: #63

Stories This Week: what to do about Facebook, top content marketing challenges, Apple’s big problem, are tech titans ready for a fall? & last call for Movember

1. What’s Really Happening on Facebook (and What to Do About It)

[AdAge] Since Facebook made a change to its algorithm back in late September, the owners of many pages have seen a decrease in the reach of their content, specifically in organic impressions. Their complaints have been noted and shared by many industry websites and blogs, but there has been just as much confusion about what is really happening and what we can and should do as a result.

My Take: Read this article in full. As a commenter suggests, it’s time to rethink your reliance on Facebook. It’s quite obvious – the free ride on Facebook is over. You may want to orient Facebook traffic back to your owned media where you have greater control.

Content Marketing Challenges

2. Originality Is Content Marketers’ Greatest Challenge

[eMarketer] A report by Curata found that 87% of US B2B marketers have used content marketing this year—the most popular tactic of any queried.

My Take: Ever notice that my stories tend to support my theories? Nah….me neither.

With so many Marketers focusing on content marketing what becomes increasingly clear is how difficult it is to create content worth viewing. This study shows that creating original, quality content is the biggest challenge to Marketers – no surprise.

3. Apple’s Big Problem: Google Is Getting Better At Design Faster Than Apple Is Getting Better At The Internet

[BusinessInsider] Google’s weakness has always been design. The general knock on Google and Android is that it’s made for robots more than humans. Apple, on the other hand, excels at design. It makes products for humans.
My Take: Apple stock slide last week is likely a referendum on product innovation and executive management. This article highlights just how bad Apple is at building web services (Google’s strength). Other competitors to watch? Amazon and Microsoft.

5. A Trillion-Dollar Transfer Of Wealth Is About To Hit Silicon Valley

[ReadWrite] if you add up the market valuation of the old-guard companies selling to the enterprise — Oracle, SAP, Microsoft, Cisco and so on — you’re looking at about $1 trillion in total. And those companies are about to get hit with a tsunami of competition as smaller, more nimble rivals rush into the market offering solutions that outperform the old guys at a fraction of the price.

My Take: This is a provocative OpEd piece. I agree that the pace of innovation is increasing and that some established companies may be slow to adapt. And in general, the longevity of large companies has shortened. Yet, expect these established companies to be well aware of the impact of “the cloud” and tech-consumerism. Established companies will be those buying the nimble companies that are held up to be the new conquers. Ultimately some titans will fall and many startups will wash out – I don’t see that as much of a change from the existing status quo.

5. Last call for Movember

I’m sneaking in one last call for Movember donations, if you’d like to donate you can do so here: http://MoBro.co/iamreff

And remember, Moustaches don’t make you creepy; being creepy makes you creepy.