10 Top Marketing Effectiveness Questions Answered

Posted by Adam Honig on September 2, 2011

0 comments | 1483 reads

Innoveer Solutions consultants share customers' top responses to the marketing effectiveness questions we most frequently ask.

Expert Consultants Ask The Right Questions

Using CRM technology to improve the effectiveness of your marketing program can be hard work. But over the years, our consultants have discovered that by asking the right questions, we can quickly gather the information required to make killer recommendations for taking your marketing automation capabilities to the next level.

What are the best questions to ask? On the Innoveer website, we’ve detailed the top 10 questions that our consultants pose when they’re assessing our clients’ marketing effectiveness capabilities. These questions include:

Leads: Do you score leads based on previous activity and augment your lead information?
Responses: Do you track and follow through on every response received?
Results: Do you build ROI into your marketing campaigns?

Customer Answers May Surprise You

Now, what are our customers’ typical responses to these questions? To learn more, I turned to Innoveer’s consultants, asking them on video what they’ve been hearing. Watch for their insights into how our customers are working to improve their marketing effectiveness capabilities via CRM.

Learn More

For all of Innoveer’s videos, see our Facebook video page — you can even “like” us. Also follow Innoveer on Twitter.

Post and thumbnail photos courtesy of Flickr user jsawkins.

Republished with author's permission from original post by Adam Honig.

Adam Honig

Adam is the president and chief executive of Innoveer Solutions, responsible for the company’s overall vision and strategic direction, and for guiding operations toward increased market share. With strong leadership roles in sales, marketing, and executive management, Adam has led Innoveer through its transition to become an independent company focused on helping organizations successfully manage customer interactions to achieve targeted business outcomes.

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