All Posts: Fast-Moving Consumer Goods

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Category

Title	Date	Author	Type	Views
12 Trends in Voice of the Customer for 2012 - Part 2	2011-12-19	Keith Schorah	Blog	923
How Oxi Clean Beat Some of the Biggest Brands in the World	2011-11-11	Peter Murane	Blog	872
The Next-Generation Voice of Customer Command Center: Tool Time for Chief Customer Officers	2011-07-22	Bob Thompson	Article	10,681
Walmart Joins the Data-ing Game	2011-07-22	Lisa Biank Fasig	Blog	832
Kraft Foods Inc. - Marketing and Managing the Customer Relationship	2011-06-27	Dr. Johnny D. Magwood	Article	7,665
How do you start to improve the customer experience?	2011-06-08	Keith Schorah	Blog	1,274
Online Marketing for that Sock Puppet Feeling	2011-03-10	Lisa Biank Fasig	Blog	1,105
Ask for My Phone Number and You’ll Get ZIP	2011-02-18	Lisa Biank Fasig	Blog	1,376
Loyalty through Beer Goggles	2011-02-10	Lisa Biank Fasig	Blog	822
Don’t Discount the Effects of Snow	2011-02-03	Lisa Biank Fasig	Blog	752
The Last Name Effect – New Research Says Your Last Name Influences Shopping Habits	2011-01-28	Jill Z. McBride	Blog	1,148
Papa John’s Forgoing SuperBowl Ad to Offer Free Pizzas as Part of Online Loyalty Program Launch	2011-01-26	Jill Z. McBride	Blog	1,308
Food For Thought	2011-01-18	Dr. Johnny D. Magwood	Blog	1,200
The Importance of Consumer Engagement in FMCG	2010-11-27	Neil Woodcock	Blog	2,623
Target Marketing Hits Home With CoupSmart	2010-11-11	Lisa Biank Fasig	Blog	1,069
Starbucks Gets Real-Time Loyalty Right	2010-10-15	Jill Z. McBride	Blog	3,112
Sales Process 2010	2010-02-01	Axel Schultze	Blog	5,036
Your loyalty is not worth what we said it was: the pitfalls of devaluing customer loyalty points	2009-12-14	Jim Barnes	Blog	3,582
Smart Choices; Bad Judgments.	2009-11-14	Jon Picoult	Blog	1,693
Dinner-Table Conversation: Grocery customers are talking—but not about what you’d expect	2009-10-13	Kelly Hlavinka	Blog	3,821

MarketPlace

Global Customer Experience Management (CEM) Certification Program

[May 30-31, Frankfurt; July 25-26, Hong Kong] An internationally recognized program with proven track record of success - being run for 34 times in 13 cities with attendees from 50 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.

Join us on June 6th in San Diego. Speakers include Stuart Ryder, SVP, Mobile Research Lead for Ipsos IOTX and Roxana Strohmenger, a leading Forrester analyst, will be in attendance to share best practices and new trends in mobile market research.

[June 12, Sir Francis Drake Hotel] Gregson Siu, Vice President, Ariba Business Operations, Ariba and Bob Thompson, CustomerThink, will be in attendance to share best practices, new trends and latest research to help you develop your customer experience program.

Social Networking and sCRM International Congress in Colombia

[June 25-26, Bogota] Thirteen international thought leaders will present, from different perspectives, the trends, the uses, and the magic - as well as the reality - of Social Networking and how it impacts the way customers are doing/will do business.

Driving ROI With VoC

Walker has identified multiple ways to measure ROI – there is not a one-size-fits-all solution. This paper will address each and conclude with some recommendations to help B-to-B practitioners evaluate which ROI approach will work best for their particular business need.