All Posts: Digital Marketing

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Category

Title	Date	Author	Type	Views
Use Pull Marketing to Communicate with the SMB Market	2012-05-15	Christopher Ryan	Blog	49
Industrial Companies shouldn’t Replace Email Marketing with Social Media	2012-05-15	Achinta Mitra	Blog	55
Optimizing Branded Content for Search	2012-05-15	Tom Meriam	Blog	154
Happy Birthday Nick…..or maybe not !	2012-05-15	Nick Broomfield	Blog	79
What does Big Data mean for marketing?	2012-05-15	Shreesha Ramdas	Blog	326
How I Disappointed a CEO	2012-05-15	Louis Foong	Blog	142
Get That Content Published!	2012-05-15	Nick Stamoulis	Blog	134
Chatting up Influence with Dave Balter, CEO of BzzAgent	2012-05-15	Mike Lewis	Blog	151
Applying Smarter Metrics to your Sales and Marketing Funnel	2012-05-15	Bob Apollo	Blog	71
Call It Mobile Yellow	2012-05-15	Jamie Tenser	Blog	371
Who's Got the Power?	2012-05-14	Rebel Brown	Blog	219
Failure to Engage with Social Media Will Reduce Revenue and Increase Risk	2012-05-14	Ernan Roman	Blog	312
New Report Confirms Immaturity of Most Marketing Automation Deployments	2012-05-14	Howard Sewell	Blog	603
Engineers are becoming a lot like marketers too	2012-05-14	Scott Brinker	Blog	228
Multi-Touch Attribution for B2B Marketing: The Sophos Model	2012-05-14	Ed Hadley	Blog	233
Influencers versus advocates. Which is more important for your brand?	2012-05-14	Gary Bembridge	Blog	395
Connecting the dots of word of mouth, customer loyalty and customer service	2012-05-14	Adrian Swinscoe	Blog	375
Lead Qualification: Stop generating leads and start generating revenue	2012-05-14	Brian Carroll	Blog	242
Can B2B Marketers Become Content Whisperers?	2012-05-13	Ardath Albee	Blog	583
FICO Buys Entiera Marketing Automation: Another Independent Option Gone	2012-05-13	David Raab	Blog	315

MarketPlace

Global Customer Experience Management (CEM) Certification Program

[May 30-31, Frankfurt; July 25-26, Hong Kong] An internationally recognized program with proven track record of success - being run for 34 times in 13 cities with attendees from 50 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.

Join us on June 6th in San Diego. Speakers include Stuart Ryder, SVP, Mobile Research Lead for Ipsos IOTX and Roxana Strohmenger, a leading Forrester analyst, will be in attendance to share best practices and new trends in mobile market research.

[June 12, Sir Francis Drake Hotel] Gregson Siu, Vice President, Ariba Business Operations, Ariba and Bob Thompson, CustomerThink, will be in attendance to share best practices, new trends and latest research to help you develop your customer experience program.

Social Networking and sCRM International Congress in Colombia

[June 25-26, Bogota] Thirteen international thought leaders will present, from different perspectives, the trends, the uses, and the magic - as well as the reality - of Social Networking and how it impacts the way customers are doing/will do business.

Driving ROI With VoC

Walker has identified multiple ways to measure ROI – there is not a one-size-fits-all solution. This paper will address each and conclude with some recommendations to help B-to-B practitioners evaluate which ROI approach will work best for their particular business need.