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Category

Title	Date	Author	Type	Views
Developing an Internal Culture that Promotes Open Innovation	2012-05-24	Stefan Lindegaard	Blog	5
Rant: Conversocial fails at customer centricity, and Chick-fil-A passes with flying colors	2012-05-24	Jim Tincher	Blog	30
Note to the CCO: Diminish the Funky Task Force	2012-05-24	Jeanne Bliss	Blog	29
Sales Coaching Lessons from the Baseball Files	2012-05-24	Dave Kurlan	Blog	6
Why Marketing Automation Vendors are Talking “Inbound Marketing” and “Content Marketing” [Chartapalooza]	2012-05-24	Joe Chernov	Blog	296
When Did You Become a “Know-it-All?”	2012-05-24	Colleen Stanley	Blog	116
The changing marketing economics of emergency purchases	2012-05-24	Matt Heinz	Blog	103
Defining and Measuring Influence: Insights from Susan Frech of Smiley360.com	2012-05-24	Mike Lewis	Blog	251
Collaboration in the Workplace: Where do You Start?	2012-05-24	Jacob Morgan	Blog	348
Asking Customers for Ideas	2012-05-24	Alan Gregerman	Blog	263
5 Key Marketing Measures That Don't Include Revenue	2012-05-23	David Raab	Blog	327
6 Ways to Advance Your Call Center Performance (Part II)	2012-05-23	Scott Heitland	Blog	391
5 Opportunities to Profit from Social Selling	2012-05-23	Bob Thompson	Blog	915
Marketing technology: suite, platform, or portfolio?	2012-05-23	Scott Brinker	Blog	227
I Need a Doctor’s Appointment	2012-05-23	Richard Shapiro	Blog	141
A Corporate Innovator’s Advice on Open Innovation	2012-05-23	Stefan Lindegaard	Blog	72
To Get Loyalty from Your Customers, You Must First Be Loyal to Them	2012-05-23	Shep Hyken	Blog	354
6 Key Customer Engagement Metrics for Improving Online Community ROI	2012-05-23	Joshua Paul	Blog	230
The 105 Day Marketing Turnaround	2012-05-23	Christopher Ryan	Blog	176
8 Great Tips to Increase Your Blog Comments	2012-05-23	Suzen Pettit	Blog	165

MarketPlace

Global Customer Experience Management (CEM) Certification Program

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Join us on May 29th in New York City. Stuart Ryder, SVP, Mobile Research Lead for Ipsos IOTX & Roxana Strohmenger, a leading Forrester analyst, will be in attendance to share best practices and new trends in mobile market research.

[June 12, Sir Francis Drake Hotel] Gregson Siu, Vice President, Ariba Business Operations, Ariba and Bob Thompson, CustomerThink, will be in attendance to share best practices, new trends and latest research to help you develop your customer experience program.

Social Networking and sCRM International Congress in Colombia

[June 25-26, Bogota] Thirteen international thought leaders will present, from different perspectives, the trends, the uses, and the magic - as well as the reality - of Social Networking and how it impacts the way customers are doing/will do business.

Driving ROI With VoC

Walker has identified multiple ways to measure ROI – there is not a one-size-fits-all solution. This paper will address each and conclude with some recommendations to help B-to-B practitioners evaluate which ROI approach will work best for their particular business need.