Interviews

Title	Date	Interviewee	Views	Comments
Pulling the Right Levers to Optimize Topline Growth: Inside Scoop with Eloqua CTO Steve Woods	2012-05-20	steve_woods	1,165	0
How an Online Community Generated 100 TurboTax Innovations: Inside Scoop with Vanessa Valenzuela of Intuit	2012-04-16	vanessa_valenzuela	1,261	0
Enterprise Social Networks Have "Crossed the Chasm" -- Inside Scoop with Yammer CEO David Sacks	2012-03-25	david_sacks	3,299	0
What's New with CRM, Social CRM and CEM? Inside Scoop with Gartner's Ed Thompson	2012-03-10	ed_thompson	2,805	1
Empower Your People to Drive Customer Experience ROI: Inside Scoop with Tammy Weinbaum of American Express	2012-01-14	tammy_weinbaum	2,802	2
Creating "CoDestiny" With Your Customers: Inside Scoop With George Brown of Blue Canyon Partners	2012-01-04	george_brown	2,415	0
The Promise and Perils of Gamification: Inside Scoop with Michael Wu of Lithium	2011-12-08	michael_wu	3,308	0
Real Social Engagement Using the "Language of Pain" -- Inside Scoop with Judy Mod of Social Gastronomy	2011-10-07	jmod	2,681	0
How Culture and "Big Data" Enable Customer Experience Success: Inside Scoop with Rob Strickland, Former CIO of T-Mobile USA	2011-06-29	robstrickland	4,121	0
Social CRM: What's Right, What's Wrong, What's Next? Inside Scoop with Graham Hill	2011-03-29	graham_hill	8,203	4
The Truth About Leads, Marketing Automation and Strategic Account Management: An Interview with Dan McDade of PointClear	2011-01-20	pointclearpd	6,252	1
Using the Customer’s Voice to Drive Marketing Performance: An Interview With Ernan Roman	2010-12-03	e_roman	6,053	0
How Technology Can Empower Employees to Serve Empowered Customers: An Interview with Josh Bernoff of Forrester Research	2010-11-13	jbernoff	6,099	0
Sprint Answers the Call to Improve Customer Experience: Inside Scoop with Jerry Adriano	2010-08-12	jerry_adriano	8,318	4
Enterprise 2.0 Enables New Engagement Layer: Inside Scoop with Sameer Patel	2010-07-20	sameerpatel	6,457	1
Has Social Media Hype Distracted Managers from Delivering Experiences that Matter? Inside Scoop with Bruce Temkin	2010-07-09	btemkin	7,093	0
How to Close More Sales Without More Selling: Inside Scoop with Sharon Drew Morgen	2010-06-16	Sharon Drew Morgen	7,841	0
Enough Hype, Time for Social Media Metrics! An Interview with Jim Sterne	2010-06-10	jim_sterne	5,759	0
B2B Digital Marketers Must Master "Natural Nurturing" on Social Web: Interview with Ardath Albee	2010-06-03	ArdathAlbee	8,744	2
Using "SNAP Selling" to Deal with Customer Frazzlement: An Interview with Jill Konrath	2010-05-22	jillkonrath	6,543	2
Executing a Successful Customer Experience Stategy: An Interview with Lior Arussy	2010-05-09	lior_arussy	10,027	0
Overcoming Silent Innovation Killers: An Inside Scoop Interview with Jeff Lindsay	2010-04-30	jlindsay	8,555	0
10 Rules for Innovation Success: An Inside Scoop Interview with Robert Brands	2010-03-18	InnovationCoach	8,992	0
"Bill of Rights" to Improve SaaS Vendor-Client Relationships: An Interview with Altimeter Group's Ray Wang	2010-03-05	rwang	7,272	0
Social Media in Business: Hype vs. Hope	2009-10-11	bob_thompson	7,750	0

MarketPlace

Global Customer Experience Management (CEM) Certification Program

[May 30-31, Frankfurt; July 25-26, Hong Kong] An internationally recognized program with proven track record of success - being run for 34 times in 13 cities with attendees from 50 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.

Join us on May 29th in New York City. Stuart Ryder, SVP, Mobile Research Lead for Ipsos IOTX & Roxana Strohmenger, a leading Forrester analyst, will be in attendance to share best practices and new trends in mobile market research.

[June 12, Sir Francis Drake Hotel] Gregson Siu, Vice President, Ariba Business Operations, Ariba and Bob Thompson, CustomerThink, will be in attendance to share best practices, new trends and latest research to help you develop your customer experience program.

Social Networking and sCRM International Congress in Colombia

[June 25-26, Bogota] Thirteen international thought leaders will present, from different perspectives, the trends, the uses, and the magic - as well as the reality - of Social Networking and how it impacts the way customers are doing/will do business.

Driving ROI With VoC

Walker has identified multiple ways to measure ROI – there is not a one-size-fits-all solution. This paper will address each and conclude with some recommendations to help B-to-B practitioners evaluate which ROI approach will work best for their particular business need.