Interviews

Title Datesort icon Interviewee Views Comments
Empower Your People to Drive Customer Experience ROI: Inside Scoop with Tammy Weinbaum of American Express 2012-01-14 tammy_weinbaum 1,518 1
Creating "CoDestiny" With Your Customers: Inside Scoop With George Brown of Blue Canyon Partners 2012-01-04 george_brown 922 0
The Promise and Perils of Gamification: Inside Scoop with Michael Wu of Lithium 2011-12-08 michael_wu 1,979 0
Real Social Engagement Using the "Language of Pain" -- Inside Scoop with Judy Mod of Social Gastronomy 2011-10-07 jmod 1,550 0
How Culture and "Big Data" Enable Customer Experience Success: Inside Scoop with Rob Strickland, Former CIO of T-Mobile USA 2011-06-29 robstrickland 2,978 0
Social CRM: What's Right, What's Wrong, What's Next? Inside Scoop with Graham Hill 2011-03-29 graham_hill 6,849 4
The Truth About Leads, Marketing Automation and Strategic Account Management: An Interview with Dan McDade of PointClear 2011-01-20 pointclearpd 5,079 1
Using the Customer’s Voice to Drive Marketing Performance: An Interview With Ernan Roman 2010-12-03 e_roman 4,904 0
How Technology Can Empower Employees to Serve Empowered Customers: An Interview with Josh Bernoff of Forrester Research 2010-11-13 jbernoff 4,982 0
Sprint Answers the Call to Improve Customer Experience: Inside Scoop with Jerry Adriano 2010-08-12 jerry_adriano 7,042 2
Enterprise 2.0 Enables New Engagement Layer: Inside Scoop with Sameer Patel 2010-07-20 sameerpatel 5,351 0
Has Social Media Hype Distracted Managers from Delivering Experiences that Matter? Inside Scoop with Bruce Temkin 2010-07-09 btemkin 5,976 0
How to Close More Sales Without More Selling: Inside Scoop with Sharon Drew Morgen 2010-06-16 Sharon Drew Morgen 6,601 0
Enough Hype, Time for Social Media Metrics! An Interview with Jim Sterne 2010-06-10 jim_sterne 4,856 0
B2B Digital Marketers Must Master "Natural Nurturing" on Social Web: Interview with Ardath Albee 2010-06-03 ArdathAlbee 7,437 1
Using "SNAP Selling" to Deal with Customer Frazzlement: An Interview with Jill Konrath 2010-05-22 jillkonrath 5,455 2
Executing a Successful Customer Experience Stategy: An Interview with Lior Arussy 2010-05-09 lior_arussy 8,638 0
Overcoming Silent Innovation Killers: An Inside Scoop Interview with Jeff Lindsay 2010-04-30 jlindsay 7,142 0
10 Rules for Innovation Success: An Inside Scoop Interview with Robert Brands 2010-03-18 InnovationCoach 7,830 0
"Bill of Rights" to Improve SaaS Vendor-Client Relationships: An Interview with Altimeter Group's Ray Wang 2010-03-05 rwang 6,226 0
Social Media in Business: Hype vs. Hope 2009-10-11 bob_thompson 6,754 0
Paradigm Shift: Designing the Social Business 2009-09-28 armano 12,440 2
Innovative Experiences: The Cure for Bored Customers 2009-09-14 Chip Bell 6,971 1
Genesys Evolution to "Dynamic Customer Engagement" 2009-08-30 Nicolas_de_Kouc... 5,874 0
Earning Loyalty from Search-and-Switch Customers 2009-06-19 jill_griffin 7,750 1

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10 Steps to a Single Customer View

Linking customer data across department databases and business units improves business intelligence, customer profiling, and customer management. This paper outlines 10 steps to improve the quality of customer contact data, including physical mail, email, and telephone information.

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