Blog Posts

Title	Date	Author	Views	Comments
Traffic from Social Referrals Is Doubling [CHART]	2012-05-20	jesse_noyes	717	0
The State of Buyer Personas 2012	2012-05-20	tzambito	279	0
There are no traffic jams on the extra mile. 3 benefits of marketing g.l.u.e	2012-05-20	9inchmarketing	186	0
State of Independence	2012-05-20	DannyBrown	98	0
Is Social Process really Digital Interaction Process?	2012-05-20	mjayliebs	180	0
Generating Leads from a Facebook Fan/Business Page Engagement Strategy	2012-05-19	pm2662	634	0
5 Marketing Technology stories you might have missed 5-19-12	2012-05-19	jrefford	947	0
From the Sales Trenches: Q&A with Doug Slotkin	2012-05-18	heinzmarketing	431	0
Optimizing the People Who Lead Our Sales Teams Q&A	2012-05-18	jim_dickie	333	0
Four Themes to Watch in Asset Management Distribution	2012-05-18	ijscott	280	0
Rewarding Contact Center Employees When the Budget is Tight	2012-05-18	scott_o_thomas	254	0
Joshie The Giraffe – A Remarkable Story About Customer Delight!	2012-05-18	andyhanselman	694	0
Enterprise Loyalty: Three Principles to Consider	2012-05-18	kelly_hlavinka	268	0
Q and A: Benefits of Social Customer Service	2012-05-18	RachelMiller	356	0
Fear, Uncertainty and Doubt: My AT&T DSL Customer Service Experience	2012-05-18	bob_thompson	695	2
Extreme Trust: can honesty be a means of competitive advantage? (part 1)	2012-05-18	maziqbal	152	0
Will someone pay for Intangible Value?	2012-05-18	business901	133	0
Knowledge and Persuasion	2012-05-18	jackmalcolm	128	0
Facebook Tries to Capture Mobile App Market	2012-05-18	pseybold	240	0
App Stores = Markets; Cloud Platforms = Customer Ecosystems	2012-05-18	pseybold	134	0
The Web, The Answer To All Our Customers’ Prayers!	2012-05-17	dabrock	130	0
Customer Service: Which Retail Banks are Most Responsive on Twitter – Brandwatch study	2012-05-17	adrianswinscoe	538	0
Help your customers “just in time”	2012-05-17	kimproctorj	150	0
Connections, Channels, and Collaboration: New Imperatives for Today’s CIO	2012-05-17	brianvellmure	189	0
Using RPM to Manage and Optimize the Entire ‘Customer Lifecycle’	2012-05-17	pfernandez	202	0

MarketPlace

Global Customer Experience Management (CEM) Certification Program

[May 30-31, Frankfurt; July 25-26, Hong Kong] An internationally recognized program with proven track record of success - being run for 34 times in 13 cities with attendees from 50 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.

Join us on May 29th in New York City. Stuart Ryder, SVP, Mobile Research Lead for Ipsos IOTX & Roxana Strohmenger, a leading Forrester analyst, will be in attendance to share best practices and new trends in mobile market research.

[June 12, Sir Francis Drake Hotel] Gregson Siu, Vice President, Ariba Business Operations, Ariba and Bob Thompson, CustomerThink, will be in attendance to share best practices, new trends and latest research to help you develop your customer experience program.

Social Networking and sCRM International Congress in Colombia

[June 25-26, Bogota] Thirteen international thought leaders will present, from different perspectives, the trends, the uses, and the magic - as well as the reality - of Social Networking and how it impacts the way customers are doing/will do business.

Driving ROI With VoC

Walker has identified multiple ways to measure ROI – there is not a one-size-fits-all solution. This paper will address each and conclude with some recommendations to help B-to-B practitioners evaluate which ROI approach will work best for their particular business need.