Advisory Board

CustomerThink covers a broad array of topics related to customer-centric business strategy and execution. Advisory Board members provide input to CustomerThink's editorial agenda, programs and community design. Each Advisor is aligned with one of CustomerThink's specialized communities, focused on a major site topic. Current Advisory Board members are as follows (in alphabetical order):

Jack Dean FASTpartners
Jack is Managing Partner of FASTpartners, a sales training company that helps sales professionals improve their business/financial acumen and executive selling skills. Jack has extensive buy-side executive experience in his previous role as a Fortune500 CFO. He also has over ten years of experience in the global sales training industry working with sales professionals in a number of vertical industries including technology, financial services, and professional services. Jack is an Advisory Board member of CustomerThink and author of the Selling Financial Value blog.

Lynn Hunsaker ClearAction
Lynn Hunsaker helps companies improve enterprise-wide customer-centricity and profitability through ClearAction customer experience management consulting. She led customer experience initiatives in large companies since 1989, and authored 3 books, including Innovating Superior Customer Experience. See the ClearAction B2B CEM Benchmarking Study and newsletter.

Jacob Morgan Chess Media Group
Jacob Morgan is the Principal of Chess Media Group, a social business consultancy that works with clients on developing internal and external social business strategies. Jacob is also the co-author of Twittfaced, a social media 101 book for business, and authors a top ranked AdAge blog on Enterprise 2.0 and Social Business.

MarketPlace

Drive customer loyalty, empower support teams, and reduce costs. Get social.

[Feb 22] Guest speakers from Forrester Research, Allscripts, and CustomerThink will discuss market trends and research on social customer service strategies, as well as proven tactics from the trenches. Join the live webcast on Feb 22 at 10am Pacific (1pm EST).

Global Customer Experience Management (CEM) Certification Program

[March 13-14, Paris] An internationally recognized program with proven track record of success - being run for 33 times in 13 cities with attendees from 50 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.

10 Steps to a Single Customer View

Linking customer data across department databases and business units improves business intelligence, customer profiling, and customer management. This paper outlines 10 steps to improve the quality of customer contact data, including physical mail, email, and telephone information.

Featured Links

Salesforce CRM

The leader in customer relationship management and cloud computing.

Strategic Roadmap for Digital Marketing

Free e-book (no reg required). 15 articles by digital marketing thought leaders.

CEM Training and Certification

Patent-pending methodologies combine the art and science of Customer Experience Management.

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