Advisory Board

CustomerThink covers a broad array of topics related to customer-centric business strategy and execution. Advisory Board members provide input to CustomerThink's editorial agenda, programs and community design. Each Advisor is aligned with one of CustomerThink's specialized communities, focused on a major site topic. Current Advisory Board members are as follows (in alphabetical order):

Jack Dean FASTpartners

Jack is Managing Partner of FASTpartners, a sales training company that helps sales professionals improve their business/financial acumen and executive selling skills. Jack has extensive buy-side executive experience in his previous role as a Fortune500 CFO. He also has over ten years of experience in the global sales training industry working with sales professionals in a variety of vertical industries including technology, financial services, and professional services. Jack is a former Advisory Board member of CustomerThink and author of the Selling Financial Value blog.

Lynn Hunsaker ClearAction

Lynn Hunsaker helps companies improve enterprise-wide customer-centricity and profitability through ClearAction customer experience management consulting. She led customer experience initiatives in large companies since 1989, and authored 3 books, including Innovating Superior Customer Experience. See the ClearAction B2B CEM Benchmarking Study and newsletter.

Jacob Morgan Chess Media Group

Jacob Morgan is the Principal of Chess Media Group, a social business consultancy that works with clients on developing internal and external social business strategies. Jacob is also the co-author of Twittfaced, a social media 101 book for business, and authors a top ranked AdAge blog on Enterprise 2.0 and Social Business.

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Global Customer Experience Management (CEM) Certification Program

[May 30-31, Frankfurt; July 25-26, Hong Kong] An internationally recognized program with proven track record of success - being run for 34 times in 13 cities with attendees from 50 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.

Join us on May 29th in New York City. Stuart Ryder, SVP, Mobile Research Lead for Ipsos IOTX & Roxana Strohmenger, a leading Forrester analyst, will be in attendance to share best practices and new trends in mobile market research.

[June 12, Sir Francis Drake Hotel] Gregson Siu, Vice President, Ariba Business Operations, Ariba and Bob Thompson, CustomerThink, will be in attendance to share best practices, new trends and latest research to help you develop your customer experience program.

Social Networking and sCRM International Congress in Colombia

[June 25-26, Bogota] Thirteen international thought leaders will present, from different perspectives, the trends, the uses, and the magic - as well as the reality - of Social Networking and how it impacts the way customers are doing/will do business.

Driving ROI With VoC

Walker has identified multiple ways to measure ROI – there is not a one-size-fits-all solution. This paper will address each and conclude with some recommendations to help B-to-B practitioners evaluate which ROI approach will work best for their particular business need.