Eloqua Social Suite Makes Social Integration with Digital Marketing Easy

VIENNA, VA – December 20, 2011 – Eloqua, the leading provider of on-demand Revenue Performance Management solutions, today announced the release of the Eloqua Social Suite, a set of applications that make it easy for b2b marketers to use social media to drive leads and revenue. Seamless integration between Eloqua’s marketing automation platform and social networks including Facebook, LinkedIn and Twitter, means demand generation professionals can now easily tap into social to measurably improve campaign performance.

Social media is a must-have for most marketing campaigns in today’s market. But demand generation marketers have struggled to leverage social as a significant channel for improving campaign performance. According to a survey of B2B marketers, 80% of respondents were using social media for brand building but less than half were leveraging it for lead generation.

Now, Eloqua customers can make demand generation campaigns more social in four simple steps: building awareness of content, engaging buyers through social channels, enriching profiles with prospects’ social identities and activities, and measuring the impact of social media on digital marketing campaigns. Eloqua Social Suite makes this process possible by using three types of social media apps:
1. Social sharing and content apps – Using a simple drag-and-drop interface, marketers can enable prospects to share content across the leading social networks like Facebook, LinkedIn, Google+ and Twitter; search and embed YouTube videos directly onto landing pages; let buyers see who in their peer networks has interacted with customers’ content; and allow prospects to skip complicated forms with social sign-on, or “signing on” using their social media accounts.
2. Social data apps – Eloqua Customers can pull in buyers’ social data from social sites, such as Twitter, LinkedIn and Google Social Graph as well as segment messaging based on influence using Klout and Twitter integration. Additionally, marketers can tie prospects’ social identities to the existing contacts in their database.
3. Social reports and dashboards – Eloqua users can track and measure their campaigns with intuitive reports, giving marketers the ability to see what social channels are delivering inbound traffic to their campaigns.

“There’s no doubt that social media has dramatically reshaped the marketing landscape,” said Paul Teshima, Senior Vice President of Product Management at Eloqua. “But for marketers focused on driving demand, social has been a bit like shaking the Magic 8 Ball. With Eloqua Social Suite, those marketers can finally realize the potential of social for identifying influencers and tapping into prospects’ trusted peer network, lowering the common barriers to driving higher conversion rates and getting a full view of buyers’ digital behavior. With that level of insight, our customers can at last see how social can truly drive revenue performance.”

The Eloqua Social Suite is available today for current Eloqua customers. See Eloqua’s product page for more details and a demo.

About Eloqua
Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company’s mission is to make its customers the fastest growing companies on Earth. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. For more information, visit www.eloqua.com, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email demand@eloqua.com.
# # #

Contact:

Sheila Bohan, Eloqua, 703-584-2747 or sheila.bohan@eloqua.com

Toronto, Ontario – Predictive Analytics World, the business-focused event for predictive analytics professionals, managers and commercial practitioners, today announced the speaker line-up for the April 25-26, 2012 Toronto Conference (www.predictiveanalyticsworld.com/toronto/2012).

Predictive Analytics World (predictiveanalyticsworld.com.com) is the business-focused event for predictive analytics professionals, managers and commercial practitioners, covering today's commercial deployment of predictive analytics, across industries and across software vendors.

PAW Toronto promises to once again break records as the biggest cross-vendor predictive analytics event ever. PAW's program is packed with the top predictive analytics experts, practitioners, authors and business thought leaders, including keynote addresses from Edward Nazarko, Client Technical Advisor, IBM and PAW Program Chair Eric Siegel, plus special session from industry heavy-weight John Elder, CEO & Founder, Elder Research, Inc.

Case Studies: How the Leading Enterprises Do It

Predictive Analytics World focuses on concrete examples of deployed predictive analytics. You can hear from the horse's mouth precisely how Fortune 500 analytics competitors and other top practitioners deploy predictive modeling, and what kind of business impact it delivers.

PAW's Toronto 2012 program is one of the richest and most diverse yet, featuring over 25 sessions across 1 track: "All Audiences,” -- so you can witness how predictive analytics is applied by Adobe, Alberta Motor Association, Canadian Imperial Bank of Commerce, Crawford & Company, Galorath, Lawrence Livermore National Laboratory, Pfizer, Topsy Labs, U.S. Federal Government and true-to-life anecdotes based on miscellaneous enterprise successes, plus insights from projects for Anheuser-Busch, Disney, HSBC, Pfizer, U.S. Govt., and others.

HOT TOPICS AND ADVANCED METHODS: PAW SF’s agenda covers ensemble models, financial services, fraud detection, healthcare analytics, human resources analytics, insurance, social data, software development cost estimation, text analytics and uplift modeling, including other innovative applications that benefit organizations in new and creative ways.

WORKSHOPS: PAW also features several full-day pre- and post-conference workshops that complement the core conference program.

Join PAW and access the premier keynotes, sessions, workshops, exposition, expert panel, live demos during "Lab session," networking coffee breaks, reception, birds-of-a-feather lunches, brand-name enterprise leaders, and industry heavyweights in the business.

Cross-Industry Applications:

Predictive Analytics World is the only conference of its kind, delivering vendor-neutral sessions across verticals such as banking, financial services, e-commerce, education, government, healthcare, high technology, insurance, non-profits, publishing, social gaming, retail and telecommunications

And PAW covers the gamut of commercial applications of predictive analytics, including response modeling, customer retention with churn modeling, product recommendations, fraud detection, online marketing optimization, human resource decision-making, law enforcement, sales forecasting, and credit scoring.

Why bring together such a wide range of endeavors? No matter how you use predictive analytics, the story is the same: Predicatively scoring customers optimizes business performance. Predictive analytics initiatives across industries leverage the same core predictive modeling technology, share similar project overhead and data requirements, and face common process challenges and analytical hurdles.

Rave Reviews:

"I came to PAW because it provides case studies relevant to my industry. It has lived up to the expectation and I think it's the best analytics conference I've ever attended!"

Shaohua Zhang, Senior Data Mining Analyst
Rogers Telecommunications

"Hands down, best applied analytics conference I have ever attended. Great exposure to cutting-edge predictive techniques and I was able to turn around and apply some of those learnings to my work immediately. I've never been able to say that after any conference I've attended before!"

Jon Francis, Senior Statistician
T-Mobile

Read more: Articles and blog entries about PAW can be found at pawcon.com/pressroom.php

VENDORS. Meet the vendors and learn about their solutions, software and service. Discover the best predictive analytics vendors available to serve your needs - learn what they do and see how they compare

COLLEAGUES. Mingle, network and hang out with your best and brightest colleagues. Exchange experiences over lunch, coffee breaks and the conference reception connecting with those professionals who face the same challenges as you.

GET STARTED. If you're new to predictive analytics, kicking off a new initiative, or exploring new ways to position it at your organization, there's no better place to get your bearings than Predictive Analytics World. See what other companies are doing, witness vendor demos, participate in discussions with the experts, network with your colleagues and weigh your options!

For more information: predictiveanalyticsworld.com/toronto/2012

Registration: http://www.predictiveanalyticsworld.com/toronto/register.php -- THREE WAYS TO SAVE:

1. Super Early Bird Registration by February 10, 2012 – Save up to $400.

2. Take $150 off the Early Bird or the Advance Two Day Pass registration fee with this posting's promotional discount code: CUS150.

3. Save an additional $200 for each additional attendee from the same company registered at the same time.

View the PAW overview video:
www.pawcon.com/newyork/2011/video_about_predictive_analytics_world.php

What is predictive analytics? See the Predictive Analytics Guide:
www.predictiveanalyticsworld.com/guide

If you'd like our informative event updates, sign up at:
www.predictiveanalyticsworld.com/signup-us.php

To sign up for the PAW group on LinkedIn, see:
www.linkedin.com/e/gis/1005097

Follow PAW on Twitter:
http://twitter.com/pawcon/

For inquiries e-mail regsupport@risingmedia.com or call (717) 798-3495.

ALL ANALYTICS EVENTS:
PAW San Francisco: March 4-10, 2012 – www.pawcon.com/sanfrancisco
Text Analytics World SF: March 7, 2012 – www.tawcon.com/sanfrancisco/2012
PAW Toronto: April 25-26, 2012 – www.pawcon.com/toronto/2012/
PAW Chicago: June 25-26, 2012 - www.pawcon.com/chicago/2012/
PAW Germany - Nov 6-7, 2012 - www.pawcon.com
PAW London - Nov 27-28, 2012 - www.pawcon.com
PAW Videos: Available on-demand – www.pawcon.com/video

NEW YORK, N.Y., Dec. 14, 2011 – Online targeting platform leader [x+1], www.xplusone.com, announced today that the DSP component of its digital marketing hub was named a leader in the Demand-Side Platform (DSP) category in a new report from Forrester Research, Inc.

[x+1] was singled out in “The Forrester Wave™: Demand-Side Platforms, Q4 2011” as being the only vendor they assessed that “offers coordinated [ad] targeting and optimization across display media and clients’ sites.” It also was among the vendors who received the highest rating in the Forrester report for company leadership.

[x+1] was also cited by Forrester in the report for its “long legacy of managing proprietary client data sets … for targeting purposes.” Further, Forrester found that [x+1] was rated well by its clients, receiving particularly high marks for “its audience targeting capabilities, its strategic guidance, its overall responsiveness and the strength of its management team.”

According to Forrester, [x+1] also was lauded by its “large and happy client base” for its campaign execution (including algorithmic optimization) and overall client support, further noting that clients “are highly likely to recommend [x+1] to others.”

Some of the criteria for being selected for review by Forrester were strength in real-time bidding (RTB), with at least half of impression volume being RTB-enabled; the ability to support large media buyer clients, with monthly impression volume of 2 billion-plus; and an offering that included a range of self-service tools available to clients.

The company’s flagship solution is [x+1] Origin, its digital marketing hub, which allows marketers to optimize and manage all inbound interactions on websites; connect and synchronize all outbound communications across display, email and mobile; and centralize data from all sources, allowing data-driven insights from each channel to easily inform other channels.

The company has long-term client relationships with Fortune 500 companies in financial services, telecommunications, insurance and travel, with particular strengths in data management via the integration of client, customer and third-party data sources to achieve marketing performance gains.

“For more than 10 years, our company has been in the forefront of advertising technology in terms of consistent product innovation, strong results and cutting-edge solutions and capabilities,” said John Nardone, chairman and CEO of [x+1]. “This recognition by Forrester of our position as a DSP leader is another validation of our unwavering commitment to excellence, client satisfaction and the overall advancement of our industry.”

For more information on [x+1] and digital marketing integration, visit www.xplusone.com; follow us on twitter @xplusone.

Text Analytics World San Francisco 2012 (tawgo.com) is the business-focused event for text analytics professionals, managers and commercial practitioners. This conference delivers case studies, expertise and resources to leverage unstructured data for business impact and deploy the latest text analytics technology.

CASE STUDIES:

Text Analytics World San Francisco 2012 will feature over 20 sessions with case studies from leading enterprises in e-commerce, financial services, government, healthcare, high technology, insurance, retail, and social media such as: Accident Fund Insurance, AlphaGenius, AVG (security), Amdocs and the U.S. Government Accountability Office, a U.S. Federal Department, Brocade, Center for Disease Control, Hewlett-Packard, MTV and Warner Music Group, Samsung, a Fortune 500 global technology company, hedge funds, emergency response companies, plus special examples from U.S. government agencies DoD, DHS, and SSA.

HOT TOPICS:

TAW San Francisco's agenda covers hot topics and advanced methods such as blackbox trading, customer service and call centers, decision support, document discovery, document filtering, financial indicators from social media, government applications, insurance applications, knowledge discovery, marketing and branding, product launching, sentiment analysis, social data, social media applications, test analytics software, topic discovery, voice of the customer, and other innovative applications that benefit organizations in new and creative ways.

WORKSHOPS: TAW also features a full-day, hands-on text analytics workshop, plus several other pre- and post-conference workshops in analytics that complement the core conference program.

For more information: tawgo.com

Save $400 on Predictive Analytics World and Text Analytics World 2-Day Combo Pass:

1. Super Early Bird Registration by December 16th – Save up to $400.

2. Take $150 off the Early Bird or the Advance Two Day Pass registration fee with this posting's promotional discount code: CUSText Analytics World150.

3. Save an additional $200 for each additional attendee from the same company registered at the same time.

Register Today!

http://www.predictiveanalyticsworld.com/sanfrancisco/register.php

If you'd like our informative event updates, sign up at:
http://www.textanalyticsworld.com/subscription.php

To sign up for TAW group on LinkedIn:
www.linkedin.com/e/gis/3869759

For inquiries e-mail regsupport@risingmedia.com or call (717) 798-3495.

ALL ANALYTICS EVENTS:
PAW San Francisco: March 4-10, 2012 – www.pawcon.com/sanfrancisco
Text Analytics World SF: March 6-7, 2012 – www.tawgo.com
PAW Toronto: April 25-26, 2012 – www.predictiveanalyticsworld.com
PAW Chicago: June 25-26, 2012 - www.predictiveanalyticsworld.com
PAW Videos: Available on-demand – www.pawcon.com/video

San Francisco, CA – Predictive Analytics World, the business-focused event for predictive analytics professionals, managers and commercial practitioners, today announced the speaker line-up for the March 4-10, 2012 San Francisco, CA Conference (www.pawcon.com/sanfrancisco/2012).

Predictive Analytics World (pawcon.com) is the business-focused event for predictive analytics professionals, managers and commercial practitioners, covering today's commercial deployment of predictive analytics, across industries and across software vendors.

PAW SF promises to once again break records as the biggest cross-vendor predictive analytics event ever. PAW's program is packed with the top predictive analytics experts, practitioners, authors and business thought leaders, including keynote addresses from Piyanka Jain, CEO, Aryng.com, former PayPal Business Analytics Head, and PAW Program Chair Eric Siegel, plus special sessions from industry heavy-weights Andreas Weigend and John Elder.

The event will be held at the San Francisco Marriott Marquis, 55 Fourth Street, San Francisco, California.

PAW's SF 2012 program is the richest and most diverse yet, featuring over 40 sessions across 2 tracks: 1) "All Audiences,” and 2) "Expert/Practitioner " -- so you can witness how predictive analytics is applied by AARP, Alberta Motor Association, Altos Research, Broadspire, CA General Underwriters, CompassLabs, HP, Interclick, Kelley Blue Book, LinkedIn, Major League Baseball, NFL, MLB, and the NBA, Pfizer, Sisters of Mercy Health Systems, Social Media Research Foundation, University of Phoenix, Volunteers of America, Wells Fargo, Yahoo!, YMCA, ZZAlpha, an IT support firm, a sales workforce, real-world examples in financial services emergency response, and true-to-life anecdotes based on miscellaneous enterprise successes, plus insights from projects for Anheuser-Busch, Dept. Homeland Security, and US Postal Service Office of Inspector General.

HOT TOPICS AND ADVANCED METHODS: PAW SF’s agenda covers agile analytics, behavior-based advertising, black box trading, branch location assessment, churn modeling, clinical healthcare, crowdsourcing predictive analytics, cloud analytics, econometric indicators, education, enterprise-wide analytics, forecasting, HR analytics, insurance, list sourcing, non-profits, online marketing, real estate market scoring, risk management, social data, sports analytics, targeting direct marketing, uplift modeling and other innovative applications that benefit organizations in new and creative ways.

TEXT ANALYTICS: Text Analytics World (tawgo.com), co-located with PAW San Francisco the day immediately thereafter, provides reasonable cross-registration options so your breadth of session topics expands to include this rapidly growing field.

WORKSHOPS: PAW also features several full-day pre- and post-conference workshops that complement the core conference program.

Join PAW and access the premier keynotes, sessions, workshops, exposition, expert panel, live demos during "Lab session", networking coffee breaks, reception, birds-of-a-feather lunches, brand-name enterprise leaders, and industry heavyweights in the business.

Read more: Articles and blog entries about PAW can be found at pawcon.com/pressroom.php

View agenda overview: www.predictiveanalyticsworld.com/sanfrancisco/2012/agenda_overview.php

Registration: http://www.predictiveanalyticsworld.com/sanfrancisco/register.php

PAW’s Super Early Bird Registration by December 16th – Save up to $400. You can also take $150 off the Early Bird or the Advance Two Day Pass registration fee with this posting's promotional discount code: CUS150. Save an additional $200 for each additional attendee from the same company registered at the same time.

View the PAW overview video:
www.pawcon.com/newyork/2011/video_about_predictive_analytics_world.php

What is predictive analytics? See the Predictive Analytics Guide:
www.predictiveanalyticsworld.com/guide

If you'd like our informative event updates, sign up at:
www.predictiveanalyticsworld.com/signup-us.php

To sign up for the PAW group on LinkedIn, see:
www.linkedin.com/e/gis/1005097

Follow PAW on Twitter:
http://twitter.com/pawcon/

For inquiries e-mail regsupport@risingmedia.com or call (717) 798-3495.

ALL ANALYTICS EVENTS:
PAW San Francisco: March 4-10, 2012 – www.pawcon.com/sanfrancisco
Text Analytics World SF: March 7, 2012 – www.tawgo.com
PAW Toronto: April 25-26, 2012 – www.predictiveanalyticsworld.com
PAW Chicago: June 25-26, 2012 - www.predictiveanalyticsworld.com
PAW Videos: Available on-demand – www.pawcon.com/video

Latest Cloud Connector Enables Improved Marketing Efficiency,
Lead Management

VIENNA, VA – November 9, 2011 – Eloqua, the leading provider of on-demand Revenue Performance Management (RPM) solutions, today announced that its marketing automation platform now integrates with GoToWebinar®, the Citrix® webinar solution for cost-effective webinars that can accommodate up to 1,000 attendees. GoToWebinar is the latest application to integrate within the Eloqua AppCloud, an open API platform that enables Eloqua users to integrate easily with the widest array of marketing applications of any RPM vendor.

GoToWebinar customers can now automatically feed attendance data from their webinars into the Eloqua platform. This Cloud Connector eliminates the need to manually import registration, attendance and time-on-webinar data, thereby increasing efficiency and reducing error. It also makes it possible for marketers to trigger follow-up messaging based on attendance information, and incorporate the information in lead nurturing and lead scoring programs.

“Revenue Performance Management is all about gaining one view of the truth,” said Eloqua Chief Technology Officer Steven Woods. “Webinars are a highly important means to engage and educate buyers, leading them through the buying process. By integrating with GoToWebinar, customers can get the most out of both platforms and get a single view of buyer behavior.”

“Our users depend on GoToWebinar to seamlessly deliver effective webinars and achieve their marketing and business objectives. With the ability to easily integrate with our webinar solution, we’re providing Eloqua customers a seamless way to integrate with their existing business tools and save time and achieve maximum results,” said Cailin Pitcher, GoToWebinar product line director, Online Services Division, Citrix Systems.

Information on GoToWebinar integration, a list of other Cloud Connectors and pricing details are available today in the Eloqua AppCloud today.

About Eloqua
Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company’s mission is to make its customers the fastest growing companies on Earth. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. For more information, visit www.eloqua.com, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email demand@eloqua.com.

Citrix® and GoToWebinar® are trademarks of Citrix Systems, Inc. and/or one or more of its subsidiaries, and may be registered in the U.S. Patent and Trademark Office and in other countries. All other trademarks and registered trademarks are property of their respective owners.

Corporate Executive Board Recognizes Eloqua with 2011 B2B Sales and Marketing Award

VIENNA, VA – October 31, 2011 – Eloqua, the leading provider of on-demand Revenue Performance Management solutions, today announced it was recognized by the Corporate Executive Board in its 2011 B2B Sales and Marketing Awards. Eloqua received the “Coolest” Marketing Campaign award for its Grande Guide series of e-books.

CEB’s B2B Sales and Marketing Awards recognize exemplary practices that redefine the way companies do business and that create sustainable value for their customers. Winning companies were selected based on alignment with organizational goals, relevance and customer focus.

Over its eight editions, Eloqua’s Grande Guide series is designed to provide subject matter expertise in the shortest amount of time. The free e-books cover a wide range of topics on the minds of sales and marketing professionals today including lead scoring, sales enablement, social advertising, privacy and deliverability, and the latest guide to B2B content marketing.

“The B2B Sales and Marketing Award recipients consistently challenge their customers thinking to help drive corporate in their respective industries,” said Haniel Lynn, general manager, Corporate Executive Board. “Through the use of new technologies and the talent of their teams, this year’s award winning companies are setting new standards for sales and marketing best practice.”

“Our goal is to provide the highest quality of education for the industry while recognizing the time constraints sales and marketing professionals face,” said Brian Kardon, Chief Marketing Officer at Eloqua. “The Grande Guide series is an example of how you can help your customers and future customers stay ahead of changes in the marketplace without taking up their whole day, week or month. We’re thrilled that the CEB recognized us as the best among the cool marketing campaigns of the year.”

All of Eloqua’s Grande Guides are available at no cost here.

About Eloqua
Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company’s mission is to make its customers the fastest growing companies on Earth. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. For more information, visit www.eloqua.com, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email demand@eloqua.com.
# # #

Contact:

Sheila Bohan, Eloqua, 703-584-2747 or sheila.bohan@eloqua.com

Eloqua Honors Twenty Companies for Marketing Excellence

San Francisco (Eloqua Experience Conference) - October 21, 2011 - Eloqua, the leading provider of on-demand Revenue Performance Management solutions, today announced the winners of the 2011 Markie Awards, which celebrate outstanding achievements in marketing and revenue generation. Winners were honored during an award ceremony that took place last night at Eloqua Experience, the company’s global user conference.

Now in its fifth year, the Markies continue to set the industry standard for marketing automation and Revenue Performance Management awards. This year alone, the Markie Awards received nearly 200 submissions across 20 categories. Eloqua’s 2011 Markie Award winners include:

Best Customer Lifecycle Program: D&B
Best International Campaign: OpenText Corporation
Best Lead Nurturing Program: Rally Software
Best Lead Scoring Program: GAIN Capital
Clean House: McAfee
Connecting in the AppCloud Award: Progress Software
Event Nirvana: Isilon Systems
Extraordinary Email: Eaton
Fastest Time to Value: Blackbaud, Inc.
Getting to Know You Award: Cleveland Cavaliers
Integration Innovation: Avid
Marketing and Sales BFF (RPM): Kronos Incorporated
Marketing Center of Excellence: NetApp
Marketing Visionary: Meagen Eisenberg, ArcSight (an HP Company)
Most Creative Marketing Campaign: Unisource Worldwide, Inc.
One View of the Truth (RPM): Concur Technologies
Revenue Growth (RPM): Arrow S3 (formerly CrossTelecom)
Rookie of the Year: CHEP USA
Sales Impact (RPM): STEMCELL Technologies, Inc.
Social Media Innovation: Cvent, Inc.
“The 2011 Markie winners and finalists are an exceptional group of companies who have driven meaningful and measurable results,” said Joe Payne, CEO, Eloqua. “Markie winners are some of the fastest growing and most successful companies in their respective industries and it’s an honor to recognize them for their remarkable accomplishments.”

About Eloqua
Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company’s mission is to make its customers the fastest growing companies on Earth. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. For more information, visit www.eloqua.com, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email demand@eloqua.com.

# # #

Contact:

Sheila Bohan, Eloqua, 703-584-2747 or sheila.bohan@eloqua.com

NEW YORK, N.Y., Oct. 19, 2011 – Online targeting platform leader [x+1], www.xplusone.com, announced today the introduction of a Web services application programming interface (API) that will provide greater flexibility for integrating a company’s existing website infrastructure with [x+1] Origin, its leading digital marketing hub.

This new offering gives marketers a choice between using traditional browser-based tag integration or the cloud-based Web services APIs. [x+1] Origin is the only digital marketing hub offering this integration option.

As a capability of the company’s leading Site+1 website personalization product, the many benefits of this approach include ease of integration across a breadth of third-party Web infrastructure systems and alternative channel platforms such as mobile, a fast growing area for online customer interactions. The API connection provides data exchange in real time, meaning any changes in user data or behavior are made instantly available for website personalization and media targeting in [x+1] Origin with no latency.

How it works: Application servers inside a marketer’s data center communicate with the [x+1] Web services API over a secure public or private network connection. A user’s browser does not interact direct[img_assist|nid=206340|title=[x+1] logo|desc=|link=none|align=left|width=100|height=54]ly with the [x+1] servers or domain/cookie space, providing increased control and security for the marketer.

Tom Caputo, Vice President of Product Management for [x+1], said the new offering has tremendous implications for marketing data management, allowing both data capture and data querying in real time via the server-to-server API.

“Our clients told us they wanted increased control and greater options for real-time integration of our digital marketing hub into their Web and data infrastructure,” Caputo said. “Our new architecture and APIs makes it easier for them to integrate these systems, creating a central hub for their digital marketing efforts. At the same time, we’ve given clients a choice of integration methods.”

Other benefits of the Web services API integration:
• Increased security and client control as all page content flows through the marketer’s Web infrastructure
• Better visibility into and control over page load times as all decision requests are sent server-to-server on managed bandwidth, reducing the number of browser-to-server round trips
• Elimination of the need for [x+1] cookies and tags, making content decisions and conversion tracking applicable even in cases where the browser or device does not support third-party cookies

For more information on [x+1] and digital marketing integration, visit www.xplusone.com; follow us on twitter @xplusone.